Assistant Manager, Growth Marketing

About the position Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. Hourglass’ digital ecosystem is growing rapidly, and we’re looking for a self-motivated, analytically minded, and creatively curious Growth Marketing Assistant Manager to join our team. In this role, you will support the execution and optimization of Hourglass’ global paid media efforts for direct-to-consumer (DTC) and retail environments. Working closely with the Senior Director and Growth Marketing Manager, you’ll contribute to full-funnel acquisition initiatives – responsibilities include but not limited to media planning, performance analysis, and new media channel explorations. Experience with or at a media agency is preferred, as is familiarity with media buying across Paid Social channels (ex: Meta, TikTok, and Pinterest) and Paid Search (ex: Google). Use of Google Analytics (and/or other analytics platform) to glean data-driven insights to inform your marketing strategy will be highly regarded. Superior communication and organizational skills, with strong attention to detail and confidence in working with stakeholders at varying levels, are essential.

Responsibilities

• Support the end-to-end execution of global media campaigns, including planning, launch, optimization, and performance reporting across multiple channels and regions.
• Own the creative trafficking and QA process, ensuring assets are delivered, launched on time, and aligned with platform and brand best practices.
• Analyze campaign performance to surface key insights, learnings, and optimization opportunities across creative, audience, and placement strategies.
• Coordinate day-to-day communications with media agency and external partners to support campaign execution, timelines, and deliverables.
• Partner closely with the Creative team to inform and evolve evergreen and key product launch content strategies, translating performance insights into actionable creative feedback.
• Assist in tracking budgets, monthly billing, and purchase orders, helping maintain financial accuracy.
• Collaborate with agency partners and cross-functional stakeholders to ensure seamless campaign execution and alignment.
• Support the development of A/B testing roadmaps, identifying opportunities to test formats. Messaging, hooks, and visual variations.

Requirements

• Minimum 2 years of experience supporting paid marketing across digital channels; media agency and/or luxury space is preferred.
• Proficient in data analysis tools like Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, Google Analytics, Attribution Platform, Shopify.
• Detailed-oriented and have excellent project management skills with the ability to manage multiple campaigns, initiatives, and timelines simultaneously.
• Must be eager to learn, test, and impact within a high performing, collaborate environment.
• Analytical mindset with creative interest.
• Self-starter who stays motivated in fast-paced environments.
• Must be able to work from Corporate Office at least 60% of the time

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