Senior Director, Customer Growth – West Region Leadership & Marketing Strategy (arenaflex)

Why Join arenaflex?

arenaflex is a world‑renowned leader in the beverage and consumer packaged goods (CPG) industry, boasting a portfolio of more than 250 iconic products that delight millions of consumers every day. With a heritage of over 130 years, arenaflex combines deep market insight with relentless innovation to keep its brands at the forefront of cultural relevance. As we accelerate growth across the United States, especially in the dynamic West Region, we are seeking a visionary senior leader who can bridge the gap between our customers’ aspirations and arenaflex’s marketing excellence. If you thrive in a people‑first environment that values curiosity, empowerment, inclusion, and agility, your next career milestone is here.

Position Overview

As the Senior Director, Customer Growth – West Region, you will serve as a “player‑coach,” leading a high‑performing team of marketing strategists while personally engaging with our top 20 customers. Your mandate is to translate arenaflex’s strategic commitments into actionable growth plans that deliver measurable value for both our customers and the company. You will partner closely with regional sales leaders, act as the strategic voice of the customer within arenaflex, and champion the arenaflex Commitment across all touchpoints.

Key Responsibilities

• Strategic Alignment: Collaborate with West Region leadership to define priority objectives across the customer portfolio, ensuring that both long‑term visions and near‑term tactics are clearly communicated to the Customer Marketing (CM) team.
• Executive Partnerships: Build and nurture relationships with C‑suite marketing executives at the top 20 West customers, using deep insights into their business challenges to accelerate collaborative growth initiatives.
• Business Planning Leadership: Own the West Region marketing business planning cycle, guaranteeing that the top 50 customers develop Beverage Strategies that sync with the FSOP Collaborative Business Planning process.
• Sales Integration: Actively participate in sales routines, injecting a marketing perspective, and feeding back insights to ensure continuous alignment between sales and marketing on customer objectives.
• Talent Acquisition & Development: Recruit, coach, and elevate Directors and Marketing Strategists, building bench strength and best‑in‑class capabilities that sustain long‑term growth.
• Culture Champion: Model growth‑centric behaviors, foster an empowerment‑driven culture, and inspire individuals to achieve high performance while maintaining a healthy work‑life balance.
• Cross‑Regional Collaboration: Serve as the critical liaison between the West Region and arenaflex’s central Customer Value and Growth organization (based in Atlanta), ensuring seamless collaboration and knowledge sharing.

Essential Qualifications

• Bachelor’s degree required; MBA highly preferred.
• Minimum 10 years of experience in the CPG sector, with a strong emphasis on Foodservice, On‑Premise, or comparable Customer Marketing roles.
• Demonstrated track record of leading and inspiring multi‑disciplinary teams to exceed growth targets.
• Proven ability to develop and execute strategic marketing plans that drive revenue uplift for large, national accounts.
• Exceptional communication and influencing skills, capable of engaging senior executives and cross‑functional partners.

Preferred Experience & Skills

• Hands‑on experience with collaborative business planning frameworks such as FSOP CBP.
• Deep understanding of beverage market dynamics, including trends in retail, hospitality, and experiential venues.
• Expertise in data‑driven decision making, analytics tools, and ROI measurement.
• Track record of successful talent development, with mentorship experience at Director and senior manager levels.
• Ability to travel 25‑30 % across the West Region, including key customer sites and internal arenaflex meetings.

Core Competencies for Success

• Strategic Business Planning: Ability to translate market insights into actionable, revenue‑generating strategies.
• Influencing & Relationship Building: Skilled at forging deep, trust‑based partnerships with senior customer stakeholders.
• Marketing Innovation: Passion for developing cutting‑edge campaigns that resonate with diverse consumer segments.
• People Leadership: Demonstrated commitment to coaching, developing, and retaining top talent.
• Agile Mindset: Comfortable navigating ambiguity, iterating quickly, and embracing continuous improvement.

Career Growth & Development Opportunities

arenaflex invests heavily in the professional ascent of its leaders. In this role, you will:

• Gain exposure to senior executive councils across the national organization, positioning you for future C‑suite opportunities.
• Participate in arenaflex’s Global Leadership Development Program, which includes mentorship, cross‑functional rotations, and executive coaching.
• Lead high‑visibility, revenue‑critical initiatives that directly impact the company’s overall growth trajectory.
• Access a robust learning ecosystem, featuring on‑demand courses, industry conferences, and internal knowledge‑sharing forums.

Work Environment & Culture at arenaflex

Our West Region hub embraces a people‑first philosophy. We believe thriving individuals create a thriving ecosystem, which fuels sustained business success. Key cultural pillars include:

• Curiosity: A relentless desire to explore new ideas, challenge the status quo, and uncover consumer insights.
• Empowerment: Decision‑making authority is delegated to those closest to the customer, fostering ownership and accountability.
• Inclusion: A commitment to diverse perspectives, ensuring every voice is heard and valued.
• Agility: Rapid response to market shifts, with flexible processes that enable swift execution.

Our offices in Irvine, Denver, and Dallas feature modern collaborative spaces, wellness zones, and flexible work‑from‑home policies that reflect our belief in work‑life harmony.

Compensation, Perks & Benefits

• Base Salary: $211,000 – $238,400 (adjusted for geography, experience, and expertise).
• Performance Incentives: Annual Incentive Reference Value at 50 % of base, plus a 20 % Long‑Term Incentive component tied to company performance.
• Comprehensive Benefits: Medical, dental, vision, 401(k) with company match, paid parental leave, and flexible PTO.
• Wellness Programs: On‑site fitness classes, mental‑health resources, and employee assistance programs.
• Learning Stipends: Annual budget for certifications, conferences, and advanced education.
• Employee Discounts: Access to arenaflex product portfolios and partner offers.
• Community Impact: Volunteer time off and participation in arenaflex’s sustainability and social responsibility initiatives.

How to Apply

If you are ready to lead a dynamic team, shape growth strategies for some of the most iconic beverage brands, and make a tangible impact on the West Region’s success, we want to hear from you. Submit your application today and become part of arenaflex’s legacy of innovation and excellence.

Apply Now

Our Commitment to Equality

arenaflex is an Equal Opportunity Employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees, regardless of race, color, gender, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected characteristic.