Designer- Growth Landing Page & E-Commerce - Health & Wellness

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. We’re looking for a Growth / Landing Page Designer to own the design and execution of landing pages that drive revenue across paid acquisition funnels. This is not a traditional UX or brand design role. We need a direct-response growth marketer in designer’s clothing — someone who understands funnel psychology, offer framing, conversion levers, and how to use data to design experiences that win. Landing Page Design & Funnel Execution

• Design, build, and iterate on paid landing pages across formats including:

long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs

• Translate growth strategy and direct-response principles into polished, conversion-focused page experiences
• Ensure every page blends premium trust-building health branding with performance-first design

Conversion-Centered Design

• Apply proven conversion psychology levers:

urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring

• Structure pages with storytelling flow:

problem → agitation → solution → proof → offer → CTA

• Balance aggressive performance marketing with credibility and compliance required in health/wellness

Experimentation, CRO & Rapid Iteration

• Rapidly design multiple variations for A/B testing — speed of iteration matters
• Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments
• Design modular components that can be tested, swapped, and scaled quickly

Data-Driven Design & Analytics Fluency (Core Requirement) This role requires more than good taste — it requires strong analytical judgment.

• Understand which performance metrics actually inform impactful design decisions
• Use behavioral and funnel data to diagnose friction points and conversion drop-offs
• Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards
• Measure and quantify design impact through metrics such as:

CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth

• Turn data insights into clear design actions:

stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking

• Communicate results in terms of business outcomes, not subjective design feedback

Cross-Team Collaboration

• Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout
• Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization
• Support ongoing creative testing with reusable templates and performance-focused design systems

Requirements

• 4–6+ years of experience designing high-converting DTC landing pages (brand or agency)
• Direct-response mindset — you design for action, not just aesthetics
• Deep experience building pages for paid traffic funnels (Meta, Google, native, etc.)
• Strong analytical understanding of funnel metrics and performance measurement
• Ability to design across multiple page archetypes:

advertorial → sales page, quiz → offer page, hybrid PDPs, upsell flows

• Comfortable working in a scrappy, rapid-test growth environment
• Portfolio showing landing page work tied to measurable outcomes (CVR lifts, ROAS improvements)
• Competitive Salary: $90,000-$110,000 (based on experience)
• Fully remote position
• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture!!

At Stonehenge Health, we believe wellness should support life, not complicate it. If you’re a performance-minded designer who cares deeply about crafting thoughtful, effective e-commerce experiences, we’d love to meet you. Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all. Apply tot his job Apply To this Job