Influencer Marketing Associate

About the position GlossGenius is looking for an Influencer Marketing Associate to help manage and grow our community of creators — made up of inspiring beauty, wellness, and health, small business owners — and shape what our program looks like at scale. In this role, you'll be the connective tissue between GlossGenius and the small business owners who embody our brand. You'll own the end-to-end creator journey — from outreach and contract management to content review and performance reporting — while helping architect how GlossGenius uses AI to power creator operations at scale. You will report to the Influencer Marketing Manager and work closely with our Social and Brand teams. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays.

Responsibilities

• Build and manage AI-automated workflows for initial creator outreach, and lead rate and contract negotiations that move approved creators from first contact to signed agreement
• Serve as a relationship owner for creators throughout the campaign lifecycle, building the kind of trust that makes them our best advocates
• Build and iterate on AI-assisted workflows for creator sourcing, contract tracking, content review, and campaign reporting — and document what works for the broader team
• Keep campaign operations running smoothly by tracking active partnerships, key metrics, and deliverables with a high degree of accuracy and reliability
• Assist in creative feedback rounds across multiple stages, holding a high bar for what GlossGenius-quality creator content looks like
• Oversee posting logistics, include AI-automated delivery of posting instructions and approvals, and providing specific posting guidance as needed
• Create and audit AI workflows for reporting on influencer program performance, and surfacing trends and learnings that shape future strategy

Requirements

• 1-3 years of experience in influencer marketing, creator partnerships, talent management, social media, or a related field
• A social-native thinker with a sharp eye for great content. You spend real time on TikTok and Instagram, understand the creator landscape, and know the difference between content that converts and content that just exists
• Proven, hands-on experience with AI tools that can meaningfully accelerate and complete workflows with agentic capabilities
• Exceptional relationship-building and communication skills that can build trust quickly with creators and cross-functional partners alike
• Operational excellence managing multiple partnerships across different stages simultaneously

Nice-to-haves

• Familiarity with content capture platforms (e.g., Archive) or project management tools (Asana, Slite)
• Experience supporting influencer programs for vertical SaaS and/or beauty & wellness companies

Benefits

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

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