Engagement Strategist

About the position At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. POSITION OVERVIEW We are looking to add an Engagement Strategist to our team who will be responsible for understanding how to engage audiences and set clients apart from competition, ultimately to set a high standard of brand strategy, built through content and activations. You will partner with senior team members to translate insights and opportunity into actionable strategy, including planning campaigns, briefing creative, organizing communications and keeping teams and clients up to date on channels and platforms in real time. You will develop strategic skills that translate foundational brand strategy into the most compelling engagement opportunities that differentiate a brand as it goes to market. This includes striving at all times to make clients unique on marketing channels, in content and experiences, and ultimately in culture, constantly pushing to make work that is Famously Effective. You will be directly supporting senior strategic leaders, working closely with social and data partners, and collaborating with creatives. This role is expected to manage multiple (at least three) work streams and clients at a time.

Responsibilities

• Proactively coordinate and assist on delivering engagement strategy and tactical recommendations for multiple brands at a time, including comms planning, social and channel-specific briefs, and reporting on signals in the worlds of consumers and culture
• Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives
• Articulate insights that are sharp, unique and relevant to arm creative teams with best-in-class thinking based on the speed of culture and the internet
• Organize complex 360 campaigns and messaging into simple and digestible rollouts, comms plans and other frameworks that structure creative executions to be more productive and purposeful
• Actively participate in a variety of client-facing meetings and workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and experts.
• Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
• Translate consumer insights into actionable creative opportunities and assist senior staff in creating data-driven customer personas and customer journeys
• Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for new work, including setting and evaluating KPIs and performance metrics with data strategist partners
• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies

Requirements

• High level of language and communication skills
• A pulse on culture, the internet, social media and tactics to become expert in your clients’ categories and brands
• A foundational knowledge of brand strategy, modern media and digital marketing, and eagerness to learn more
• Understanding of customer funnels and how digital platforms play a role within the experience, from awareness and conversion, to conversation and action
• Ability to know a great idea when you see it, and the desire to learn how to make it better
• 2 years+ in advertising or related industry

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