Sr. Digital Marketing Specialist, Product Feed Management (Hybrid - Seattle, WA)

About the position Nordstrom is seeking a Sr. Digital Marketing Specialist, Product Feed Management to own and scale our marketing product feed infrastructure across paid media and marketing platforms. This role will be responsible for monitoring and managing product feed operations and ongoing optimizations, including schema mapping implementation, to maximize performance. They will adapt strategy to support all channels’ requirements, platform and algorithm updates, system migrations, emerging channel needs (e.g., social search, LLMs, media networks), evolving user behaviors, and continuous performance improvement opportunities across Nordstrom Enterprise and Retail Media initiatives. The ideal candidate has deep experience with product feeds, Feedonomics (or similar feed management tools) and media ecosystems, and thrives in a highly cross functional environment. This role is a critical enabler of how our products are discovered by our customers. A day in the life... Product Feed Management & Governance Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements Partner with Product and Engineering to manage and maintain a marketing-wide product feed system Establish and enforce governance for product feed rules, including: Brand and product suppressions Attribute transformations and enrichment Creation of custom fields and flags to support campaign and platform needs Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders Monitor feed quality, freshness, and error rates across platforms Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance Catalog & Platform Enablement Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution Ensure catalog health, policy compliance, and alignment with platform requirements Stay current on media platform feed requirements, best practices, and policy changes Cross Functional Partnership Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health

Responsibilities

• Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others
• Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements
• Partner with Product and Engineering to manage and maintain a marketing-wide product feed system
• Establish and enforce governance for product feed rules, including: Brand and product suppressions Attribute transformations and enrichment Creation of custom fields and flags to support campaign and platform needs
• Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders
• Monitor feed quality, freshness, and error rates across platforms
• Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance
• Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs
• Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution
• Ensure catalog health, policy compliance, and alignment with platform requirements
• Stay current on media platform feed requirements, best practices, and policy changes
• Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations
• Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health

Requirements

• 4+ years of experience in product feeds, marketing technology, media enablement, or eCommerce operations
• Hands on experience with Feedonomics or similar feed management platforms
• Strong understanding of media ecosystems (Google, Meta, TikTok, etc.) and how product feeds power performance
• Experience managing complex data rules, transformations, and governance frameworks
• Proven ability to work cross functionally with Product, Engineering, and Marketing teams, as well as reacting quickly to changing business needs

Nice-to-haves

• Experience in retail, eCommerce, or marketplace environments
• Familiarity with PIMs, DAMs, or commerce platforms
• SQL, JSON, RegEx or other data manipulation experience a plus (not required)
• Experience supporting retail media networks or large-scale catalog operations

Benefits

• Medical/Vision, Dental
• Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• 401k
• medical/vision/dental/life/disability insurance options
• PTO accruals
• Holidays

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