Lifecycle Manager - In App (Mobile App/ Product Led/ App Lifecycle)

About the position At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role is a hybrid position Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Boston, Goleta, or Seattle office locations. The In-App Lifecycle Manager is responsible for designing and optimizing the customer journey within the app experience, ensuring every interaction helps users discover value, deepen engagement, and build long-term loyalty. This role bridges marketing and product, using data-driven insights to deliver contextual, personalized experiences that guide customers through onboarding, activation, feature adoption, and retention moments. You’ll own the strategy, execution, and measurement of in-app communications and campaigns creating a cohesive, seamless experience.

Responsibilities

• Define and manage in-app lifecycle strategy: Develop a roadmap of in-app messaging, education, and engagement, and support communications aligned to key lifecycle stages and high value actions with an emphasis on automation.
• Design contextual experiences: Partner with Product, UX, and CRM teams to embed effective messaging in the Sonos app that enhances the customer experience.
• Leverage behavioral and event data: Use first-party app signals and segmentation to trigger relevant, real-time experiences.
• Collaborate cross-functionally: Serve as the bridge between Product and CRM to ensure work is strategically aligned and prioritized, Measure and optimize: Define in app campaign success signals and track and analyze campaign performance to continuously refine strategy based on insights.
• Integrate with CRM lifecycle: Ensure all in-app experiences complement outbound channels (email, push, SMS, etc), forming a cohesive omnichannel lifecycle journey.
• Champion customer empathy: Represent the customer perspective in every in-app decision, ensuring experiences are intuitive, relevant, and value-adding.

Requirements

• 8-10 years of experience in lifecycle, growth, or CRM marketing; at least 2+ years managing in-app or product messaging.
• Experience with in-app engagement tools (Braze experience preferred).
• Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks.
• Analytical mindset with proficiency in data interpretation and performance measurement.
• Excels at cross-functional collaboration with proven ability to build relationships with Product, Engineering, and Design teams.
• Excellent communication and storytelling skills, able to translate data and customer insights into clear, actionable narratives.
• Passion for building customer-centric experiences that balance brand storytelling with usability.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!

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