Senior Manager - Direct Channels Customer Acquisition at arenaflex
Join the arenaflex Team and Unlock Your Potential
At arenaflex, we're not just building a company - we're building a community. A community that's driven by a shared passion for innovation, a commitment to excellence, and a desire to make a meaningful impact. As a Senior Manager - Direct Channels Customer Acquisition, you'll be at the forefront of our efforts to deliver exceptional customer experiences and drive business growth.
About arenaflex
arenaflex is a global leader in the financial services industry, with a rich history of innovation and a reputation for excellence. Our team is comprised of talented individuals from diverse backgrounds and industries, united by a shared vision of creating a better future for our customers, colleagues, and communities. At arenaflex, we believe that everyone deserves to thrive, and we're committed to providing the support and resources needed to help our colleagues achieve their full potential.
The Customer Growth Marketing Team
The Customer Growth Marketing team within arenaflex's Global Commercial Services (GCS) division is responsible for developing integrated marketing strategies that deliver customer value through meaningful interactions at every touch. Our goal is to drive high levels of product satisfaction and long-term engagement among our customers, and we're looking for a talented Senior Manager to lead our Direct Channels Customer Acquisition efforts.
Key Responsibilities
As a Senior Manager - Direct Channels Customer Acquisition, you'll be responsible for leading the development, management, evaluation, and optimization of email and direct mail communications for various lending treatments across both our Charge and Lend Cards. Your key responsibilities will include:
- Developing and executing email and direct mail campaigns to drive engagement and incremental revenue
- Leading channel forecasting and results analysis, and optimizing channels and flex plans as needed to meet investment and performance objectives
- Continuously evolving our marketing approach in email and direct mail, leveraging new technologies, personalization, and other innovative strategies
- Developing test and learn curriculum to drive growth through targeted initiatives
- Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as understanding portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
- Leading two high-performing direct reports who will lead marketing execution
Minimum Qualifications
To be successful in this role, you'll need to possess the following qualifications:
- Relevant experience within marketing, product, strategy, or a function with transferrable skills
- Data-driven strategic thinking with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
- Results-driven with exceptional accountability and ownership
- Self-starter with strong problem-solving skills who can work independently, as well as within a team
- Superior relationship management skills, with the ability to influence partners both across and upwards
- Robust analytical skills that translate data into insights
- Solution-oriented mindset
- Clear and articulate communication skills, with the ability to tailor messages to different audiences
- Strong project management skills, with the ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
- Positive energy and enthusiasm with a "can-do" attitude
Preferred Qualifications
While not required, we prefer candidates with digital and/or direct mail expertise.
Compensation and Benefits
As a Senior Manager - Direct Channels Customer Acquisition at arenaflex, you can expect a competitive salary range of $80,000.00 to $155,000.00 annually, plus bonus and benefits. Our benefits package includes:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About arenaflex's Culture
At arenaflex, we're committed to creating a culture that's inclusive, diverse, and supportive. We believe that everyone deserves to thrive, and we're dedicated to providing the resources and support needed to help our colleagues achieve their full potential. Our culture is built on a foundation of trust, respect, and open communication, and we're passionate about creating a workplace that's both challenging and rewarding.
Join the arenaflex Team
If you're a talented and motivated individual who's passionate about delivering exceptional customer experiences and driving business growth, we'd love to hear from you. Apply now to become a part of our dynamic team and unlock your potential at arenaflex.
Equal Opportunity Employer
arenaflex is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment Eligibility
Employment eligibility to work with arenaflex in the U.S. is required as the company will not pursue visa sponsorship for these positions.
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