Director, Live TV Marketing (HULU)

About the position Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about. SUMMARY Reporting into the Hulu Brand & Live Marketing Director, you’ll be responsible for building and overseeing the holistic marketing strategy of the Hulu + Live TV offering and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. You’ll manage relationships with prominent Live TV content partners to identify opportunities that support some of the biggest live sports and events. You’ll also work side by side with the brand and content marketing teams at Hulu and across Disney on specific initiatives that ensure the Hulu brand and consumer offering is best positioned and differentiated. This role requires excellent leadership, strategic thinking, agility and communication skills, in addition to a creative and collaborative mindset.

Responsibilities

• Oversee the Hulu + Live TV holistic marketing strategy and build a roadmap that delivers on key sports, news, and entertainment opportunities that ladder up to Direct To Consumer’s overall business objectives, goals, and priorities.
• Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
• Manage budget planning, allocation and tracking and build relationships with finance and business strategy.
• Partner with consumer insights and data teams to identify white space opportunities, analyze market trends and drive decision making.
• Collaborate with Content & Network Partnership teams to understand contractual obligations and network relationships.
• Build a process for contract briefings and subsequent marketing planning kick-offs for network and livepass agreements.
• Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
• Own reporting and recommendations for optimizations to achieve goals and streamline the GTM process.
• Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
• Partner closely with ESPN and D+ teams for strategic initiatives across the direct-to-consumer business.

Requirements

• 10+ years of relevant experience in brand/live/sports/entertainment campaign management/strategy with a leading consumer-facing brand or brand agency
• Agility to pivot and problem solve within an evolving Live TV/entertainment landscape
• Proven track record in building long-term and short-term strategic marketing plans and 360 campaigns for live events (sports, news, entertainment)
• Proactive and curious self-starter with the ability to be both strategic and creative, and execute on their vision while always keeping the business objectives in mind
• Excellent presentation and communication skills, with the ability to distill complex data and insights in a digestible format
• Collaborates exceptionally well with cross functional internal teams and external partners.
• Possesses outstanding organizational and time management skills.
• Passion for entertainment, sports and innovation in the media space.
• Bachelor’s degree in a relevant field or equivalent experience

Nice-to-haves

• Experience working for multicultural audiences and knowing their insights is a plus.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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