Demand Generation Strategist; Paid Social Media; Remote

Position: Demand Generation Strategist (Paid Social Media) (USA Remote) Demand Generation Strategist (Paid Social Media) (USA Remote)

• Full-time

Turn Itin

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Grade scope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, Exam Soft, and Proctor Exam. Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

As a member of our global digital marketing team, you will be primarily responsible for the management and optimization of our global social media campaigns (paid and organic) as well as other paid marketing initiatives. In addition, you will lead and execute assigned digital marketing projects with cross-functional team members. You will execute ABM (account based marketing) tactics to engage target accounts, increase conversion rates, generate leads, and accelerate pipeline velocity. Partnering with the rest of the demand generation, content strategy, SEO, and web strategy teams, you will help to create a center of excellence model that will advise our regional marketing and sales teams around the world. What you will do: Social Media Campaigns & Digital Marketing Create, run, and optimize global social media campaigns (paid and organic) across Linked In, You Tube, Twitter, Pinterest, and Facebook that drive awareness, engagement, MQLs, and contribution to the sales pipeline. Utilize advanced targeting strategies including custom audiences, third-party data, suppression lists, lookalike audiences, and more. Manage a global calendar to schedule innovative content that drives organic website traffic, engagement, followers, and other top of the funnel demand generation goals. Monitor and respond to inbound social engagement regarding our products and thought leadership material. Lead, collaborate, and execute assigned digital marketing projects with cross-functional team members. Analyze, create, and maintain dashboards for campaign effectiveness, ROI metrics, and engagement. Identify areas of improvement by performing ongoing A/B and multivariate tests for ad copy, creative, and landing pages. Share insights with regional marketing teams (EMEA, APAC, LATAM, NOA) by supporting a center of excellence model. Account Based Marketing Collaborate with cross-functional teams to develop effective social media campaigns at each stage of the buying process for the ICP (ideal customer profile). Advise regional marketing and sales teams on implementing ABM best practices (one to one; one to few; one to many) that influence pipeline velocity for targeted accounts.

Qualifications

Minimum of 4 years of B2B paid social advertising experience. Agency, B2C, and Account Based Marketing experience is a plus. Proven experience with Linked In Ads, You Tube Ads, and Twitter Ads required (additional platform experience is a plus). Advanced knowledge and/or certification in Google Analytics. Advanced knowledge and/or certification in Pardot. Excellent writing, project management, budget management, collaboration, and prioritization skills. A team player. Desire to manage a junior member of the digital marketing team; prior experience as a manager is a plus. Additional Information Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. Our Values

• Customer Centric – We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
• Passion for Learning – We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• Integrity – We believe integrity is the…

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