Lead CRM Manager

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry. Are you ready to grow with us? Growe welcomes those who are excited to:

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
• Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls);
• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
• Develop and refine automated player journeys and customer retention funnels;
• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
• Improve customer engagement and communication metrics based on data insights;
• Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development.

We need your professional experience:

• 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams.
• Demonstrate expertise in developing segmentation strategies and personalized communication;
• Work hands-on with email, SMS, push, and other CRM channels;
• Understand bonus mechanics, player journey funnels, and engagement tactics;
• Analyze data and extract actionable insights from large datasets;
• Use CRM and marketing automation platforms confidently;
• Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus;
• Communicate in English (Intermediate or higher).

We appreciate if you have those personal features:

• Communicate effectively with excellent verbal and written skills;
• Think strategically and act with a long-term vision;
• Make decisions based on data and measurable outcomes;
• Identify problems promptly and resolve them effectively.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Medical insurance and financial aid;
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• Quarter bonuses according to the company’s policy;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);
• Personal development plan;
• Corporate events and team-building activities;
• Growe Care (Well-being Program);
• Free lunches at the office.

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