Brand Site Optimization Specialist

About the position We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands. We’re Looking For A(n): Brand Site Optimization Specialist Location: Hybrid (Woodland Hills, CA) What You’ll Be Doing: Support the strategy and execution of brand site testing and optimization initiatives to improve engagement, reduce friction, and increase conversion. Own the experimentation roadmap, identify opportunities, develop test briefs, analyze performance, and translate results into actionable site improvements.

Responsibilities

• Own the full A/B testing roadmap, including hypothesis development, test briefs, prioritization, and rollout recommendations
• Analyze site performance across key KPIs (CVR, AOV, engagement, subscription opt-in, bounce rate), translating insights into actionable optimization plans
• Become a subject matter expert on brand site behavior, customer journeys, subscription management flows, and friction points
• Monitor test performance, analyze key KPIs, and translate results into clear insights
• Partner with CX, tech, creative, and leadership to identify site improvement opportunities across homepage, PDPs, navigation, subscription management, and checkout
• Partner with and support relationships with third-party testing and digital optimization vendors
• Contribute to ongoing improvements in usability, site speed, mobile responsiveness, and overall CX experience
• Document learnings, build testing best practices, and develop evergreen winners for site-wide implementation across the pet org
• Maintain an organized testing backlog, prioritization framework, and archive of past experiments

Requirements

• Conversion rate optimization and ecommerce UX strategy
• Strong understanding of A/B and multivariate testing methodology and statistical significance
• Cross-functional collaboration
• Data-driven mindset with ability to translate insights into optimization strategies
• Strong organizational skills, documentation discipline, and ability to manage multiple projects
• Creative thinking and willingness to advocate for continuous site improvements
• Bachelor’s degree or equivalent experience
• 2–3 years in CRO, e-commerce optimization, site testing, or analytics

Nice-to-haves

• Bachelor’s in Marketing, UX, Analytics, or related field
• DTC, subscription, or pet business experience

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

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