Paid Performance Media Manager
The Role The candidate at Unlock ensures successful campaign design, development, execution, and management. This role manages campaign strategy, buildout, maintenance, reporting and optimization. The Paid Performance Media Manager also crafts and presents success measurement stories to clients. The role requires continuous growth, adherence to benchmarks and maintenance of technical skills.
What You'll Do
Campaign Management
- Collaborate with Client Experience leads and the client to develop Performance Marketing strategies.
- Work closely with Digital Specialists to design and construct Performance Marketing campaigns.
- Manage day-to-day campaign operations and use our tools to provide real time information and status updates to the larger client team.
- Collaborate with the Implementation team on call and web form tracking (conversion pixel installation and troubleshooting).
- Launch campaigns in a timely and accurate manner.
- Monitor campaign performance against client goals and proactively address any issues impacting performance.
Success Measurement
- Craft success measurement narrative, ensuring campaign success data tells a story.
- Recommend strategic and tactical adjustments to achieve client goals.
- Deliver accurate and timely performance reports to be shared with clients.
- Attend monthly success measurement calls, collaborating with the Client Lead, strategy team and Pod Director as necessary to provide insights and recommendations for improved performance.
- Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success.
Ideal Qualifications
- 2-3 years of digital marketing experience including SEM, Programmatic Display, YouTube, social media marketing and SEO
- Proficiency in Google Ads and Meta platforms
- Google Ads Certifications in SEM, Mobile, Video and Programmatic Display
- Experience with Google Ads Editor and Facebook Power Editor
- Mastery of Microsoft Excel
- Ability to work independently
- Strong analytical and logical skills
Nice to Have
- Experience with Google Tag Manager and pixel implementation
- Healthcare experience
- Facebook Blueprint Certification
Perks and Benefits
- Competitive Salary Range
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Bonus
Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. About Us: Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward. Apply tot his job Apply To this Job