Senior Paid Search Analyst

The Role

The Senior Paid Search Analyst is a core member of the Unlock Health Media team and leads the day-to-day management of high-performance, results-driven SEM campaigns. In this role, you will design, implement, optimize, and analyze paid search initiatives that drive traffic, leads, and conversions for our healthcare clients. Additionally, this role may serve as a mentor and offer hands-on development of Paid Search Analysts on the team.

Who You Are: A successful Senior Paid Search Analyst is both strategic and analytical—combining deep platform expertise with data-driven decision-making, strong communication skills, and the ability to adapt in a fast-paced, ever-evolving digital landscape. You will maintain a strong command of industry trends, search engine algorithm updates, and emerging best practices while collaborating closely with internal teams to ensure integrated campaign success. The ideal candidate stays abreast of AI developments and impacts on paid search, brings experience applying AI tools within the paid search workflow—from keyword discovery and ad copy assistance to data analysis and forecasting—and has a passion for expanding how AI can enhance SEM performance.

Responsibilities

• Develop and execute paid search strategies across SA360, Google Ads, Microsoft Ads, and Apple Search Ads.
• Conduct thorough keyword research to identify relevant, high-impact opportunities.
• Build and manage campaigns, ad groups, ad copy, and bid strategies across search engines.
• Manage SEM budgets effectively allocating spend, optimizing pacing, and ensuring cost-efficiency and ROAS
• Implement conversion tracking and interpret performance signals to guide campaign decisions.
• Analyze optimization scores to understand impact on performance and cost.
• Establish client-specific benchmarks to measure performance