Fractional Digital Marketing Producer
This unique position blends digital production expertise with strategic marketing management for the AI era. This is a hybrid position that combines Digital Producer and Marketing Manager into one strategic and highly execution focused role. You will elevate our brand by producing high-quality digital content while developing and executing impactful marketing strategies. Your work will directly influence brand awareness and customer engagement, leveraging AI to maximize efficiency and creativity. You will shape product storytelling, customer stories, and thought leadership in close partnership with founders, Product, Revenue and Marketing. You do not own a revenue number, but you operate with strong commercial awareness and ensure messaging reflects real buyer needs and platform reality. This is an individual contributor role reporting directly to the CEO, with dotted lines to VP Regional Revenue Leaders, VP Product, and Head of Marketing. WHAT YOU’LL LOVE DOING
- Produce compelling digital content that drives engagement drawing on marketing strategy skills, Specifically;
- Video
- Graphics & Images
- Websites and landing pages
- Marketing Campaigns
- Sales Collateral
- Presentations
- Develop and manage multi-channel marketing campaigns using data insights
- Analyze audience data to refine content strategies leveraging generative AI tools
- Create visually appealing assets using AI and design tools while ensuring brand consistency
- Optimize social media presence and schedule posts to boost interaction
- Write and distribute engaging email marketing campaigns that convert leads
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Monitor and report on campaign performance metrics to inform future initiatives
- Utilize AI tools like ChatGPT to brainstorm and enhance content ideas,
- Tools like Replit, v0, Figma Make and Claude Code to build and maintain websites, landing pages and email campaigns
- Tools like Kling, Elevenlabs, Midjourney to generate and manipulate digital assets
- Innovate new content formats that resonate with target audiences based on feedback
- Maintain strong commercial awareness without owning a direct revenue number.
WHO YOU ARE
- Must have a portfolio of digital assets and content that you have created
- Experience marketing a SaaS platform or app.
- You can craft engaging narratives that resonate with audiences
- You excel at analyzing data to inform marketing strategies
- You can produce high-quality visual content and assets efficiently, using AI
- You’re skilled in managing project timelines without compromising quality
- You can leverage AI tools to enhance creativity and productivity
- You thrive in a collaborative environment and maintain clear communication
- You can adapt quickly to changing market trends and consumer behavior
Nice to Have
- Experience with video production and editing
- Familiarity with SEO best practices
- Knowledge of CRM tools and marketing automation platforms
- Background in user experience design
- Passion for emerging digital marketing trends
Tools You'll Use
- Utilize AI tools like ChatGPT, Perplexity and others to brainstorm and enhance content ideas
- Tools like Replit, v0, Figma Make and Claude Code to build and maintain websites, landing pages and email campaigns
- Tools like Kling, Elevenlabs, Midjourney to generate and manipulate digital assets
- Google Analytics, Hotjar and others for measuring performance and conversation rates
- Hubspot, Mailchimp and others for email sequencing and sending
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