[Remote] Senior Marketing Analyst (Multiple Levels)

Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry by providing essential services for grocery delivery. As a Marketing Analyst, you'll be responsible for measuring, analyzing, and optimizing Instacart's growth across various marketing channels to drive smarter investment decisions.

Responsibilities

• Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics
• Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms
• Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps
• Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders
• Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels
• Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments
• Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes
• Translate complex datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences
• Proactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolio
• Communicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product development
• Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics
• Help prioritize and define roadmap for marketing analytics initiatives and tool development

Skills

• Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field
• 4+ years of experience in marketing analytics, growth analytics, or digital marketing measurement
• Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregations
• Experience with marketing analytics tools across multiple channels, including: SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.), Paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.), Web analytics (Google Analytics, Adobe Analytics, etc.)
• Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, share of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI)
• Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect channel optimization and media investment decisions
• Proven ability to synthesize data into compelling narratives and translate complex analysis into clear, actionable recommendations
• Excellent communication skills with the ability to engage with senior leadership and present to executive audiences
• Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments
• Comfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independently
• Growth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insights
• Experience with statistical analysis and experimentation (A/B testing, incrementality testing, causal inference)
• Familiarity with Python or R for advanced analysis, marketing mix modeling, or predictive analytics
• Experience with and passion for working in ambiguous, high-growth, 0-1 environments
• Knowledge of incrementality measurement techniques and marketing mix modeling
• Understanding of technical SEO, site architecture, and web performance metrics
• Experience with customer segmentation, cohort analysis, and behavioral analytics

Benefits

• Eligible for a new hire equity grant
• Annual refresh grants

Company Overview

• Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.instacart.com.

Company H1B Sponsorship

• Instacart has a track record of offering H1B sponsorships, with 156 in 2025, 173 in 2024, 111 in 2023, 159 in 2022, 170 in 2021, 59 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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