Content Strategist I job at Plural Everything, Inc. in New York City, NY

Title: Content Strategist I Location: New York, United States Job Description: Description Plural is a multidisciplinary marketing company. Our team’s mission is to bring a culture of creativity, a posture of possibility, and an abundance of craft to the world. We are practitioners, facilitating a strategic social-first approach to modern marketing. As a 'Content Strategist I' at Plural, you will primarily support various other team members who lead our interior design, home decor, fashion, beauty, spirits and other variety of partnerships. A Content Strategist I is a strategic communicator who has experience composing social media strategies and creating social-first content. This person is responsible for supporting Plural’s Strategy team as they execute and optimize strategy to deliver business impact. The ideal candidate is a creative marketer at heart and has experience in crafting unique brand storytelling that drives social engagement and awareness. You understand the world of social, you spot trends, and you understand influencer culture. You're highly creative and unafraid to offer ideas and strategies to keep our partners moving forward. This role is tasked with crafting and supporting work on our social-first strategies that ladder up to overall marketing strategy. This role supports Content Strategists, Graphic Designers, Video Editors, and our Creative Lead. This is a key role on the Plural team and will report to our Team Lead. This role will be a hybrid work structure, requiring in-person work in our NYC studio at least three days a week. Client Partner Communications (10%) Support Creative Lead and Content Strategists with client communications efforts Project Management (5%) Have a baseline understanding of project management and agency environment Execute tasks that have been delegated by Plural team to ensure on time delivery of assets and strategies Content Strategy (65%) Support social media strategies for multiple platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok Content Calendar Creation Support with content calendar creation and management Ideate engaging, original, high-quality content Identify gaps in content and recommend new topics Support Creative Lead and Content Strategists with UGC sourcing and influencer relationships Copywriting: Write clear, resonant copy with brand’s distinct tone of voice Scheduling, Posting & Engaging: Schedule and post content to social using native features and/or tools such as Sprinklr, Sprout, Dash Hudson, etc Actively engage and build communities on social channels for each respective partnership Publish posts to partner social accounts daily (including nights and weekends) Data Analytics and Reporting (5-10%) Reports: Support Creative Lead and Content Strategists with crafting weekly, monthly, and quarterly reports to partners on social media insights and best practices Analysis Support Creative Lead and Content Strategist’s with reporting on content and campaigns using data from native metrics, Sprout Social, Dash Hudson, Sprinklr, and Google Analytics Have baseline understanding of translating data into understandable and actionable insights to drive strategy Proactively perform desk and field research of ‘best in class’; view and experience marketing strategies and tactics online and IRL Creative & Production (10-15%) Support with creative briefs for Plural production team based on partnership content calendars Producing and executing (with oversight) in-studio shoots as needed for any partnerships Continued Development & Pitching (Apply tot his job Apply To this Job