[Remote] Senior Media Analyst, Paid Social
Note: The job is a remote job and is open to candidates in USA. LegalZoom has been providing accessible and affordable online legal services for over 20 years. The Senior Media Analyst will be responsible for planning and executing Paid Social campaigns across various platforms, developing media strategies, and driving qualified traffic and conversions through data-based insights.
Responsibilities
- Build and execute comprehensive Paid Social campaigns across all relevant platforms (e.g. Meta, LinkedIn, TikTok and Reddit etc), with accountability for driving awareness, consideration, and relevant business success metrics (e.g. ROAS)
- Understand the concept of a unified measurement framework, leveraging measurement through various solutions (e.g. brand lift studies, MMM/MTA) to build a clear view of performance and understand Paid Social’s overall impact on customer growth and revenue
- Identify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (e.g. audience, creatives, partner)
- Ensure brand consistency and campaigns alignment with overall marketing objectives
- Build, monitor, and report on all relevant KPIs (e.g. lift, sessions, engagement, reach, downstream site actions and revenue) utilizing data to uncover actionable insights and strategic recommendations
- Experience leveraging dashboarding tools (e.g. Tableau, Thoughtspot)
- Support initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to help solve complex problems
- Proactively and independently drive both day-to-day required deliverables
- Stay up to date with industry trends and best practices across all marketing channels
- Other duties as assigned
- Occasional travel may be required as needed Skills
- 2-3+ years of experience in Social Media marketing; Experience managing performance marketing campaigns a plus
- Recent hands-on-keys experience with Paid Social platforms required (e.g. Meta, Reddit, TikTok, LinkedIn etc.)
- Subject matter expertise across Social channels; strong understanding of cross-channel execution and strategy, brand creatives, media and advertising landscape, and measurement
- Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred
- Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
- Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills
- Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility
- Mental Health
- One Medical
- Fringe lifestyle benefits up to $250 Company Overview
- LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most. It was founded in 1999, and is headquartered in Glendale, California, USA, with a workforce of 501-1000 employees. Its website is Company H1B Sponsorship
- LegalZoom has a track record of offering H1B sponsorships, with 5 in 2025, 19 in 2024, 26 in 2023, 27 in 2022, 14 in 2021, 22 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job
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