Group Strategist

Title: Group Strategist Location: New York, NY Department/Discipline: Strategy The Group Strategist is a conscientious, collaborative, creative, and—most importantly—curious core member of the Biolumina team. The Group Strategist will be responsible for identifying marketing strategy with a deep understanding of the market, customer, competition, and brand; and presenting actionable implications and recommendations to clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it. The successful candidate will have previous experience with uncovering novel insights and developing innovative strategic recommendations and be able to share perspectives clearly and persuasively across multiple internal and external partners. The Group Strategist will be evaluated on ability to manage multiple brands/indications and manage/grow junior members of the team.

Responsibilities

Support/Assist (5%)

• Understand and access available tools and data resources

Create / Organize (40%)

• Develop strategic deliverables that include but are not limited to competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
• Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically co-lead facilitation
• Demonstrate familiarity with assessing primary and secondary research, knowledge of market research design methodology, and ability to interpret and communicate results

Develop/Mentor (20%)

• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
• Oversee and grow interns and associate strategists in market, agency, and customer knowledge

Foster/Partner (20%) -- these should be placed above as something done 100% of the time

• Increase peer and team knowledge of key insights around the market, customer, and product
• Maintain strong working relationships
• Tailor information to internal and external audiences

Seek (15%)

• Recommend new approaches to solve client challenges and address changes in the market
• Recommend tools that would expand agency capabilities
• Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Qualifications

• 3-5 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
• Experience with oncology brands / extensive knowledge of oncology clinical and marketing terms
• Strong presentation and moderation skills and exceptional slide deck storytelling capabilities

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $128,000 - $150,000

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