Marketing Campaigns Specialist - Work From Home
Role Overview The Marketing Campaigns Specialist (PatientHub) is responsible for the hands-on execution of marketing campaigns across email and newsletters using PatientHub. This role ensures campaigns are built correctly, tracked properly, QA’d thoroughly, and launched on time. This position is highly execution-focused and ideal for someone experienced with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, who is comfortable building campaigns, setting up standard tracking automations, and ensuring performance readiness—without owning system architecture or advanced analytics.
Key Responsibilities
- Marketing Campaign Execution (Primary Focus)
- Compose, build, and launch targeted email campaigns in PatientHub (white-labeled GHL)
- Compose, format, and schedule weekly newsletters
- Execute email campaigns for:
- Product launches
- Content marketing initiatives
- Events, webinars, and affiliate campaigns
- Ensure all email and newsletter assets are:
- Accurately implemented
- Brand-aligned
- Fully QA’d
- Launched on schedule
- Campaign Tracking, QA & Performance Readiness
- Set up standard email and newsletter tracking automations, including:
- Opens
- Clicks
- CTR
- CTOR
- Form Submissions
- Booked Consultations
- QA and validate:
- Email links and CTAs
- Tracking and tagging accuracy
- Lead capture quality
- Perform pre- and post-launch QA to identify surface-level issues:
- Formatting errors
- Broken links
- Incorrect tracking
- Monitor email KPIs such as:
- Engagement rates
- Click-through rates
- QA leads generated from email campaigns and newsletters
- Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation
- Collaboration with Data & Automation Teams
- Work closely with the Marketing Data, Analytics & Automation Specialist (Allem) to:
- Request automation support when needed
- Confirm tracking requirements before launch
- Validate campaign readiness
- Follow established SOPs for:
- Campaign setup
- Automation requests
- Tracking and reporting handoffs
- Provide clear documentation and inputs when submitting automation or tracking requests
- Content & Creative Support
- Write and edit email and newsletter content as assigned
- Ensure content is:
- Clear
- On-brand
- Optimized for engagement
- Create and edit campaign visuals using Canva, including:
- Email graphics
- Newsletter headers
- Maintain clean organization of:
- Email templates
- Campaign assets
- Archive or update email and newsletter assets once campaigns conclude
Required Skills & Qualifications
- Minimum 2 years of marketing experience, preferably in campaign execution or marketing operations
- Hands-on experience with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, including:
- Email campaign creation
- Workflow or automation setup
- Campaign tracking
- Experience composing and executing:
- Email campaigns
- Newsletters
- Strong content writing skills for marketing emails and newsletters
- Proficiency with Canva for marketing asset creation
- Strong attention to detail and execution accuracy
- Ability to work within structured systems and SOPs
- Experience QA’ing leads generated from email and newsletter campaigns
- Familiarity with AI-powered communication tools for content and campaign execution
- Fluent in English (written and spoken)
- Clear written communication and strong organizational skills
Preferred
- Experience with PatientHub or white-labeled GHL environments
- SaaS and/or healthcare marketing experience
- Familiarity with email performance metrics and engagement optimization
What Success Looks Like
- Email campaigns and newsletters launch on time and without execution errors
- Tracking automations function correctly and reliably
- Email engagement and click-through KPIs are consistently met or exceeded
- Leads generated from campaigns are clean, accurate, and properly captured
- Smooth collaboration with the Marketing Data & Automation team
- Marketing leadership can rely on scalable, repeatable email execution without rework
Position Requirements
- Must have a stable internet connection minimum of 25 MBPS
- Must have a mobile data plan as a backup
- Must be in a quiet environment
- Must be comfortable working the US business hours
- Must own a PC with at least 16 GB of memory
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