VP Marketing, American Whiskeys + Agaves

About the position The Vice President of Marketing for American Whiskeys and Agaves leads the long‑term brand strategy and growth agenda for one of the most dynamic portfolios in the spirits industry. This role shapes the future of iconic and emerging brands by building equity, driving performance, and elevating marketing capabilities across the organization. You will steward a multi-brand portfolio, including the unique and fast-growing Código brand, while partnering closely with founders, cross-functional leaders, and commercial teams. This is a rare opportunity to influence category leadership, inspire a high-performing team, and bring culturally resonant brand experiences to life. You are a visionary brand builder who thrives at the intersection of culture, creativity, and commercial impact. You lead with curiosity, empathy, and a growth mindset, and you know how to inspire teams through change and opportunity. You excel at navigating complex stakeholder environments, including founder-led brands, and you bring a collaborative, inclusive approach to every partnership. You are energized by shaping strategy, developing people, and delivering results that elevate both the business and the broader marketing organization.

Responsibilities

• Lead the development and execution of the annual brand operating plan, ensuring strategies and programs are culturally relevant, inclusive, and adaptable across markets.
• Build and strengthen brand positioning, digital strategy, and media engagement plans, delivering measurable improvements in brand equity, conversion, and market performance within 12–18 months.
• Partner with the Innovation Hub to shape timely, insight-driven innovation that fuels long-term portfolio growth.
• Collaborate closely with the Código Founder and team to co-create impactful marketing and commercial plans tailored to the U.S. market.
• Oversee multi-brand strategy development, serving as a key liaison to Brand Units and ensuring alignment, consistency, and cultural resonance across the portfolio.
• Manage significant marketing investment budgets, optimizing spend through ROI tracking, performance diagnostics, and data-driven course correction.
• Represent the Chief Marketing Officer in enterprise forums as needed, contributing to cross-functional leadership discussions and advancing organizational priorities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum 15 years of progressive business or marketing experience, including 10+ years leading brand management for multiple brands and teams.
• Experience in the American Whiskeys or Agave categories (both preferred).
• Demonstrated success in developing and executing brand strategy, digital marketing, and culturally relevant consumer engagement.
• Strong financial and business acumen, with experience managing significant budgets and driving ROI-based decision-making.
• Proven ability to lead through influence, collaborate across functions, and manage complex stakeholder dynamics, including founder-led environments.
• Commitment to diversity, equity, and inclusion, with a track record of building inclusive teams and integrating diverse perspectives into brand strategy.

Benefits

• Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy.
• You’ll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.
• Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.
• We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week.
• We offer employees great benefits and perks to toast to a life filled with support.

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