FLEX Senior Manager, Conversion Rate Optimization - Commerce Products
About the position This is a temporary position. The Marriott eCommerce Products team leads design, development, and innovation on the Marriott websites used by millions of Marriott customers booking business and leisure stays across 9,100+ hotels and 36 brands. Reporting to the Director of eCommerce Products, the Senior Manager, Conversion Rate Optimization (CRO) will be responsible for driving a structured and scalable testing program that aligns with our commerce strategy and enhances our digital shopping and booking experience, focused on growing web conversion and revenue. This role sits at the intersection of product, analytics, design, and engineering, with a direct impact on customer experience and revenue performance. The Senior Manager, CRO will be responsible for identifying key testing opportunities, leveraging digital analytics, session replay, user research, customer feedback and competitive insights, and driving a structured testing program that maximizes customer engagement, booking conversion, and performance. The Senior Manager, CRO will define and manage the product experimentation roadmap from conception to launch in collaboration with key stakeholders across Product, Analytics, UX, and Engineering. The Senior Manager, CRO Lead will act as the product owner for the optimization backlog, translating business objectives into actionable user stories and test plans.
Responsibilities
- Drive a structured and scalable testing program that aligns with commerce strategy.
- Enhance digital shopping and booking experience focused on growing web conversion and revenue.
- Identify key testing opportunities leveraging digital analytics and user research.
- Define and manage the product experimentation roadmap from conception to launch.
- Act as the product owner for the optimization backlog.
- Translate business objectives into actionable user stories and test plans.
Requirements
- 6+ years' working in user experience design, data science, experimentation, digital product management, or similar eCommerce roles.
- Well versed in A/B testing methodologies.
- Strong analytical skills and data-driven approach to decision-making.
- Strong knowledge of digital analytics tools like Adobe Analytics, Glassbox, FullStory, Medallia.
- Strong attention to detail and organizational skills to manage multiple projects.
- Ability to articulate product vision, business objective, and technical feasibility.
- Ability to identify new opportunities to drive better customer experiences and/or incremental revenue.
- Experience in working in an Agile/Scrum software development practice.
- BS/BA degree in business, marketing, technology, eCommerce, or related field. Nice-to-haves
- Experience in travel, sales and marketing, management operations, or related professional area.
- Experience with A/B testing tools such as Adobe arenaflex, Optimizely, etc.
- Ability to manage and understand KPIs for data-driven decisions.
- Ability to define requirements and technical implementation processes.
- Strong problem-solving skills with ability to engage in technical aspects of solutions.
- Experience in developing solutions that address the diverse needs of global customers.
Benefits
- Medical, dental, vision coverage.
- Health care flexible spending account.
- Dependent care flexible spending account.
- Life insurance.
- Disability insurance.
- Accident insurance.
- Adoption expense reimbursements.
- Paid parental leave.
- 401(k) plan.
- Stock purchase plan.
- Discounts at Marriott properties.
- Commuter benefits.
- Employee assistance plan.
- Childcare discounts. Apply tot his job
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