Retention Marketing Manager
Who are we? The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we've been helping people make better investment decisions through transparency, education, and Foolish fun. We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we're driven by the impact our work has on real people's financial futures. The Role We're looking for someone who thinks like a performance marketer, executes like a marketing operations specialist, and approaches every challenge with an entrepreneur's resourcefulness. As a Retention Marketing Manager, you'll build, launch, test, and optimize multi-channel retention campaigns and onboarding experiences that drive measurable improvements in member engagement and renewal rates. What You'll Be Doing
- Build and launch campaigns across Sanity, Braze, Chameleon, Segment, Stripe, and Convert—from onboarding flows to renewal campaigns to win-back sequences
- Develop and execute retention experiments end-to-end: hypothesis, setup, execution, analysis, and iteration across email, onsite, and retention touchpoints
- Optimize critical moments in the subscription lifecycle—accelerating time-to-value, turning churn moments into saves, and maximizing renewal rates across 5 product tiers and add-ons
- Deploy data-driven segmentation based on deep understanding of member behavior and lifecycle stage
Requirements
- Proven experience with direct-response or performance marketing campaigns
- Hands-on work with customer engagement platforms (Braze/Stripe/Chameleon experience a plus)
- Proficiency in HTML and CSS—comfortable building or editing landing pages
- Experience with content management systems, project management tools (Jira), and CDPs (Segment a plus)
- Track record running structured experiments and using data to drive decisions
- Strong organizational skills, attention to detail, and written/verbal communication
- Experience with subscription business models (publishing or financial services preferred)
- You're an investor who follows the markets and seeks out investing information
- You're a natural optimizer with eagle-eyed attention to detail—you catch errors before they go live and juggle multiple campaigns without dropping a ball
- You thrive in fast-moving environments, prioritize ruthlessly, and kill your own ideas when data points elsewhere
- You're self-motivated, results-oriented, and bring a "get-it-done," team-first attitude—ego checked at the door
- You have a passion for sales and direct response marketing and want to be involved in generating revenue for the business. You want to learn about what gets our members excited to purchase and renew
Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin. Below you'll see a few of our perks, but check out our Careers Site for the complete list:
- Flexible, remote work environment (*see our open states above)
- No "vacation policy" (not to be confused with a "No vacation" policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
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