[Remote] Social Media Growth and Engagement Specialist

Note: The job is a remote job and is open to candidates in USA. Northeast Family Services (NFS) is a premier mental health provider with more than 20 years of experience serving children, youth, and families. They are seeking a passionate and imaginative Social Media Specialist to craft engaging content that connects people to life-changing care while managing the company's social media presence and marketing strategies.

Responsibilities

• Design and implement a multi-channel online marketing strategy for our social media accounts with well-written, on-brand content
• Create compelling content across major social media platforms such as Instagram, Facebook, TikTok, X, and LinkedIn
• Connect and partner with Social Media Influencers in our industry and pinpoint new media opportunities
• Collaborate with the external SEO team to optimize website performance and search engine ranking
• Plan, execute, and optimize paid advertising campaigns across platforms such as Google, LinkedIn, and Meta
• Help update and maintain the company website, ensuring functionality and appeal
• Help develop campaigns in collaboration with talent acquisition teams and state-specific teams to target potential applicants, clients, and providers
• Manage the marketing budget by planning and allocating resources effectively to ensure expenditures support service marketing strategies
• Manage online reputation by responding to reviews with pre-approved templates
• Monitor and manage inquiries through the company's contact form
• Undertake individual tasks of a marketing plan as assigned

Skills

• Bachelor's degree in marketing, communications, journalism or related field
• 1 or more years as a marketing coordinator or social media specialist or similar work experience required
• 1 or more years of experience with a demonstrable record of success increasing social media traffic and engagement required
• 1 or more years of experience partnering with social media influencers required
• A portfolio or examples of previous social media campaigns
• Extensive understanding of trends across multiple social media platforms
• Must be able to create compelling online content through text, image, and video
• Exceptional written and verbal communication skills
• Strong time-management skills with ability to work independently and as part of a team
• Ability to work remotely, and must reside in MA, NH, RI, NY, or FL

Benefits

• Health, dental & vision
• 3 weeks paid vacation
• 11 Paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
• Generous sick time including mental health days
• 401k retirement plan with up to 4% match
• Voluntary short and long-term disability
• Voluntary Life Insurance
• Dependent care savings account
• Longevity award - Monetary bonus and a vacation day annually
• Company provided laptop and cell phone
• Opportunity for professional growth
• Personal cell phone discount

Company Overview