Chief Marketing Officer (CMO) – Personal Injury Law Firm
Our client, a growing, high-performing Atlanta-based personal injury law firm to identify an experienced Chief Marketing Officer (CMO) with deep B2C law firm marketing experience, preferably in personal injury. This opportunity is best suited for a senior marketing leader who has direct responsibility for driving signed cases and revenue, not just brand awareness. The firm operates in a fast-paced, competitive market and is seeking a hands-on executive who can own strategy and execution. The Opportunity The CMO will serve as a key member of the executive team and a trusted partner to firm leadership, responsible for building and scaling a marketing engine that drives sustained growth. This role requires comfort operating in a high-urgency, performance-driven environment and close collaboration with ownership. This is not a traditional 9-to-5 role and is not suited for candidates with purely agency-side or brand-only backgrounds.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute a comprehensive B2C marketing strategy aligned with firm growth goals
- Position the firm as a differentiated leader in the personal injury market
- Identify competitive trends and opportunities for expansion within Georgia and beyond
Campaign Development & Performance
- Lead integrated marketing campaigns across:
- Digital (PPC, LSAs, SEO)
- Social (paid and organic)
- Radio and traditional media
- Monitor and optimize performance metrics, including:
- Cost per lead
- Cost per signed case
- Conversion rates
- Channel-level ROI
- Ensure brand consistency and regulatory compliance across all channels
Intake & Conversion Optimization
- Partner with leadership and intake teams to improve lead-to-client conversion
- Understand how marketing decisions directly impact signed cases and revenue
- Utilize data, call tracking, and CRM insights to guide optimization
Creative & Content Oversight
- Oversee development of radio scripts, advertisements, and promotional content
- Ensure messaging resonates with injured consumers and aligns with legal standards
- Collaborate with internal and external creative resources
Vendor & Agency Management
- Serve as the primary point of contact for external marketing agencies and vendors
- Lead vendor performance reviews, budget allocation, and contract negotiations
- Hold partners accountable for outcomes and timelines
Executive Partnership
- Work closely with firm leadership on strategic initiatives and time-sensitive campaigns
- Maintain availability for rapid response needs and high-priority initiatives
- Proactively provide insights, recommendations, and solutions
Required Qualifications
- Senior-level marketing leadership experience in a B2C law firm
- Personal injury marketing experience strongly preferred
- Demonstrated success driving client acquisition and revenue growth
- Experience managing significant marketing budgets with ROI accountability
- Strong writing skills, including experience with radio or broadcast advertising
- Proven ability to lead vendors and external partners
Preferred Qualifications
- Familiarity with Georgia bar rules related to personal injury advertising and settlements
- Experience supporting multi-state or new-market expansion
- Background building or leading in-house marketing teams
Ideal Candidate Traits
- Highly responsive and comfortable operating outside traditional business hours
- Data-driven, detail-oriented, and execution-focused
- Strategic thinker with hands-on capability
- Confident working directly with ownership
- Strong sense of ownership and accountability
Why This Opportunity
- Executive-level role with direct access to firm leadership
- Authority over marketing strategy, spend, and execution
- Ability to see immediate and measurable impact
- Long-term growth opportunity with a respected PI firm
Pay: $175,000.00 - $225,000.00 per year Application Question(s):
- Do you have in-house B2C law firm marketing experience?
Work Location: Remote Apply tot his job Apply To this Job