Business Development Representative - SMB
AppFolio is a technology leader empowering the future of the real estate industry through innovation. The Business Development Representative (BDR) is an entry-level sales role responsible for pipeline development and enhancing brand awareness, making outbound calls to qualify leads and build relationships with property managers.
Responsibilities
- Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
- Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
- Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
- Report on weekly results, both qualitative and quantitative
- Expand knowledge of industry as well as the competitive posture of the company
- Confidently make calls to prospects using our sales methodology and tactics
- Develop understanding of AppFolio’s value and competitive advantages
- Pitch AppFolio value propositions to prospects
- Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
- Form relationships with team members and key players on the BDR, Sales and Marketing teams
- Identify target accounts with Account Executives and have strategic conversations
- Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
- Effectively execute on marketing campaigns to increase brand awareness
- Growth in autonomy and ownership of strategy
- Lead team huddles and discussions
- Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
- Partner with leadership to review performance and develop career goals
Skills
- 1+ year work experience in a sales role
- Positive, can-do attitude
- Exceptional level of drive and passion for results
- Willingness to learn new skills and build a career in sales
Company Overview