Paid Media & Social Content Specialist (Full-Time, 40 hrs/wk)
Charleston Rings is a company that designs Truly Custom™ lab-grown engagement rings and ethical fine jewelry. They are seeking a Paid Media & Social Content Specialist to lead paid media efforts and support content creation, managing campaigns on Meta and Google Ads while also contributing to social content planning and production.
Responsibilities
- Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads (Search, PMAX) campaigns for acquisition and retargeting
- Build audiences, manage budgets, set up tracking (UTMs, GA4), and analyze performance
- Test creative, copy, and audiences; produce clear weekly reports and recommendations
- Manage ad libraries, performance dashboards, and A/B testing schedules
- Capture and edit short-form content (Reels/TikToks/Shorts) 1–3 days/week in Charleston at our 111 East Bay (Rainbow Row) location
- Write on-brand captions, post, and schedule daily posts across IG, TikTok, and Pinterest
- Organize content assets and manage a consistent brand aesthetic
- Email Marketing
- Expanding our platforms to relevant other platforms as necessary
- Regular audits of our website and making sure our marketing funnel is optimized from start to finish
Skills
- 1–3 years experience running paid social/search campaigns
- Understanding of ad metrics (ROAS, CTR, CPM, CAC) and UTM tracking
- Experience creating and editing short-form video for social
- Familiarity with Google Analytics 4, Meta Ads Manager, and Google Ads
- Live in/near Charleston, SC and available for in-person content capture 1–3 days/week
- Love numbers and creative strategy equally—data drives your storytelling
- Can plan, execute, and analyze ads without hand-holding
- Have hands-on experience with Meta and Google Ads (setup, tracking, optimization)
- Are organized, self-motivated, and proactive about deadlines and results
- Are comfortable on camera and understand brand aesthetics
- Are aligned with a faith-forward, family-friendly brand voice
- Shopify, Klaviyo, and Pinterest experience
- Light photography/videography and influencer coordination
- Experience with Zapier, Calendly, Podium, or Pipedrive
Company Overview