adidas Brand Representative - DC

Archrival Agents represents the adidas brand at retail, co-creating with athletes and visionaries. The adidas Brand Representative will drive sales, build retail relationships, educate associates, and execute marketing strategies to promote adidas products effectively.

Responsibilities

• Drive Sales: Increase sell-through of key adidas products by promoting in-store, while educating associates and customers
• Build Retail Relationships: Fuel brand advocacy through fostering strong rapport and building trust with associates and managers, both IRL and digitally
• Educate Associates: Execute training for store associates, ensuring that adidas brand integrity is upheld through marketing and product education and communications
• Activate In-Store: Execute weekly elevated sales experiences in key doors, delivering premium experience for consumers and associates that fuel brand love and sales
• Provide Market Visibility: Document in-store experiences through content capture and real time tracking
• Deliver Insights: Provide product, retail, and consumer insights and trends from the field to HQ, directly influencing future adidas and program initiatives
• Represent the Brand: Serve as the adidas expert, inspiring store associates to help customers see and experience the full benefits of adidas products
• Create Content: Contribute to educational on-screen and various forms of content creation in collaboration with agency partners

Skills

• A love for adidas with a natural ability to communicate with other running, soccer or apparel enthusiasts
• Strong attention to detail, extremely reliable and capable of troubleshooting to make things happen
• Past relevant retail experience (minimum 1-2 years)
• Effective communication and presentation skills
• Ability to collaborate with cross functional partners on the brand and agency teams
• A team-player mentality, motivated to seek out collaboration with national counterparts
• Tech savvy and socially plugged-in with the ability to adapt to new online platforms and office suites
• Self-sufficient and highly motivated, with an ability to work independently with minimal supervision

Benefits

• Reimburse you for certain work-related mileage

Company Overview