Senior Associate, Planning

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc., delivering transformational experiences for consumers, clients, and talent. As a Senior Associate in Planning, you will support the development and implementation of complex multi-channel media strategies, focusing on campaign development, data analysis, and client service.

Responsibilities

• Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives
• Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance
• Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment
• Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations
• Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes
• Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives
• Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities
• Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation
• Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes
• Proactively contribute ideas, solutions, and improvements to enhance team performance and client results

Skills

• Bachelor's degree in advertising, marketing, communications, business, or a related field
• 1-2 years of experience in media planning or a related field (agency experience preferred)
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights
• Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools
• Effective written and verbal communication skills
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail
• Collaborative, proactive, and committed to ongoing learning and professional growth

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

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