Sr. Product Marketing Manager, Commercial Innovation
About the position At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in our New York City, San Francisco, Sunnyvale, Mountain View or Chicago office. Do you want to operate at the intersection of launching transformative commercial initiatives, partnering with leaders across the organization, and unlocking economic opportunity for every professional in the world? Then LinkedIn would love to talk to you! LinkedIn is the world's largest professional network that helps professionals connect, stay informed of relevant industry news and information, and discover opportunities to advance their careers. The Talent Solutions organization partners with B2B customers to help them define unique HR strategies and to solution those via LinkedIn's Talent portfolio, which includes our hiring and learning products. The Commercial Innovation Product Marketing team helps drive revenue and defines go-to-market strategies across LinkedIn's B2B Talent portfolio. We're looking for a strategic, customer-obsessed product marketer, who thrives at the intersection of monetization and product strategy. This is a unique opportunity to be part of a team that is driving the future commercial strategy of our Talent business. The right candidate will be comfortable operating with both ambiguity and complexity and applying strategic and operative lenses. As you focus on developing, supporting, and launching new pricing and packaging strategies to fuel both acquisition and growth across LinkedIn's global customer base, you'll partner with leaders across our Marketing, Sales, Operations, Legal, Systems, Customer Success, and Product organizations. If you're excited by thinking deeply about commercial strategy and go-to-market approaches while building and delivering strong field and customer experiences that span multiple channels and products then we encourage you to apply!
Responsibilities
- Support pricing and packaging strategy across our core Hire commercial program, globally
- Influence and shape the end-to-end GTM strategy for commercial initiatives targeting acquisition and/or growth
- Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of our commercial offerings
- Partner with our insights and data science teams to develop a deeper understanding of the customer and field audiences and surface and action new opportunities to improve GTM efficiency
- Manage the planning and execution of commercial initiatives and track performance, including risk evaluation and mitigation process, to enable improvements to sales velocity and customer success
Requirements
- BS/BA degree or equivalent experience
- 7 + years of experience in relevant product, marketing, sales or business strategy roles
Nice-to-haves
- Product Marketing experience in a SaaS marketing or two-sided marketplace is a major plus
- Comfort in working with and supporting B2B enterprise sales organization
- Experience with SaaS pricing, packaging, and commercial model strategy
- Proven ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences
- A strategic thinker with strong business judgment and analytical skills who can problem-solve in real-time
- Comfort with ambiguity and a dynamic, fast-moving environment
- Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs
- Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once
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