SEO and Content Associate
bet365 is one of the world's leading online gambling companies, focused on revolutionizing the industry through innovative digital marketing strategies. The SEO and Content Associate will optimize website structure and content to enhance search engine rankings, collaborate with various teams to drive organic growth, and produce engaging content aligned with the company's SEO strategy.
Responsibilities
- Implementing and developing SEO strategies
- Optimizing content regularly on the website
- Monitoring performance for the US market and identifying potential issues and opportunities for improvements and optimizations
- Monitoring the algorithms set by the search engines to keep up to date with changes
- Assisting with the delivery of SEO audits across bet365’s Sport, Gaming, News and Content sites across all TLDs
- Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams
- Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis
- Working with the content team through structured data opportunities and ensuring relevant content is being displayed for queries
- Working to improve content for high volume queries, which are missing key content delivery
- Delivering content creation, setting process, managing content calendars, and ensuring content aligns with overall marketing objectives
- Analyzing data and results to identify trends and insights in order to achieve maximum ROI
Skills
- Proven experience with key web and analytics tools such as GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb
- Demonstrated track record of driving business results through organic optimizations across multiple languages and markets
- Some knowledge in technical SEO, in particular indexing and crawling
- Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM's
- Strong level of mathematics, with experience analyzing numerical data, statistics and presenting/visualizing the data to the business through Excel, Google Sheets, Looker Studio
- Knowledge of combining content writing and SEO expertise, creating content that is optimized for search engines while also being engaging and informative for users
- Ability to create high-quality, engaging, and informative content, including blog posts, articles, website copy, and other content formats
- Experience in news-based content creation and News SEO is desired
Company Overview