Analyst, Digital Inventory Execution

NBCUniversal is one of the world's leading media and entertainment companies. The Analyst, Digital Inventory Execution will be responsible for planning & yield management, forecasting & analyzing inventory, and optimizing campaigns across various digital products within NBCUniversal's portfolio.

Responsibilities

• Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools
• Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting
• Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team
• Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
• Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks
• Responsible for keeping current processes documented and accurate
• Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing
• QA and maintain inventory tools and systems
• Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed
• Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk
• Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service
• Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory

Skills

• Bachelor's Degree or equivalent experience
• 1-year online media experience; including internship experience. Ad Operations/Inventory Management background strongly desired
• Proficiency with MS Excel (including pivot tables – role is Excel heavy)
• Strong work ethic
• Ability to learn quickly and work independently
• Extensive problem-solving skills; strong analytical approach and mindset
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Detail-oriented and organized
• Self-motivated and resourceful
• Ability to effectively communicate and interact with all levels in the organization, both written and verbally
• Attraction & quick adaptation to ever-changing digital landscape
• Knowledge of financial and operational principles specifically related to digital ad sales
• Knowledge of ad-serving systems (Google Ad Manager, Freewheel, Operative One or other OMS)
• Proficiency in MS Word, Outlook and PowerPoint
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Knowledge of the digital media business, especially video advertising
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc
• A strong ability to perform independently and proactively while working in a team environment
• Highly organized with strong attention to detail
• Strong interpersonal and communication skills/team oriented
• Strong computer skills, especially in Excel, Power Point, and Word
• Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus
• Strong analytical thinking paired with creative problem-solving abilities
• Embraces change and proven ability to thrive in a dynamic, fast evolving environment
• Passion for digital advertising; high energy and teamwork mentality a must

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• A variety of other discounts and perks

Company Overview