Associate Product Marketing Manager
Everlaw is seeking a highly enthusiastic and detail-oriented Associate Product Marketing Manager to join our team. In this role, you will work closely with the Product Marketing team to learn the craft of product storytelling, support the creation of compelling sales assets and marketing content, and conduct competitive research to drive customer adoption and revenue growth.
Responsibilities
- Own the process and execution for our monthly Tier 2 and 3 product innovation features and support Tier 1 launches. This will include developing customer-facing messaging, creating sales enablement materials, and coordinating with Product, Marketing, Sales and Customer Success to ensure a successful release
- Support our understanding of the competitive landscape, with a sharp focus on key players in the market. You will be responsible for gathering intel, updating and maintaining battlecards, and creating competitive assets (e.g., talk tracks, one-pagers) to improve our sales team's win rates
- Leverage AI to track customer reaction to our messaging and identify core competitor vulnerabilities, giving our team the data needed to articulate customer pain points and product value effectively. You will also support pulling and analyzing win/loss data to uncover consistent buying triggers and sales objections
- Be the operational backbone of the PMM team. You will be responsible for documenting and refining key processes, organizing our internal asset libraries, and building the scalable systems that help the entire team operate more efficiently
Skills
- 1-3 years of experience in a relevant role, such as product marketing, content marketing, sales enablement, or product management, preferably in B2B SaaS
- Excellent written and verbal communication skills
- Ability to distill complex technical concepts into clear, compelling, and human-friendly language
- Meticulously organized and detail-oriented
- Skilled at managing multiple projects at once
- Eager to dig into competitive intel and customer feedback
- Ability to find the story and the action implied by data
- Team player who enjoys working with cross-functional partners, especially Sales, Customer Success and Product
- High degree of ownership and a bias for action
- Ability to thrive in a fast-paced environment
- Authorized to work in the United States
- Direct experience in the legal tech or e-discovery industry
- Prior experience conducting customer or market research interviews
- Familiarity with sales enablement tools (e.g., Highspot) and competitive intelligence platforms
Benefits
- Equity program
- 401(k) retirement plan with company matching
- Health, dental, and vision
- Flexible Spending Accounts for health and dependent care expenses
- Paid parental leave and approximately 10 days (80 hours) per year of sick leave
- Seventeen paid vacation days plus 11 federal holidays
- Membership to Modern Health to help employees prioritize mental health and wellness
- Annual allocation for Learning & Development opportunities and applicable professional membership dues
- Company-sponsored life and disability insurance
- Flexible work-from-home days on Tuesdays and Fridays
- Monthly home internet reimbursement
- Select your preference of hardware (Mac or PC) and customize your desk setup
- Enjoy a wide variety of snacks and beverages in the office
- Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
- Take advantage of learning and career development opportunities
Company Overview