Digital Marketing and eCommerce Manager
Title: Digital Marketing and eCommerce Manager (Remote) Location: US Type: Full-Time Remote $110k-$130k At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a good sense of humor, a positive attitude, a growth mindset, and an entrepreneurial drive. The Manager, eCommerce and Digital Marketing directly reports to the Senior Director, eCommerce and Digital Marketing is responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns.
- Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
- Supports the development and execution of property-level strategic and tactical business plans and advertising budgets
- Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns
- Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing
- Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders
- Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more.
- Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects
- Assists with management of external agencies and partners to deploy campaigns and solutions
- Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability
- Identifies eCommerce opportunities beyond current organizational thinking
- Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance
Skills and Experience
- Outstanding analytical skills with strong experience interpreting data and drawing conclusions
- Proven leadership of eCommerce projects, with desire to learn and contribute
- Strong writing and editing skills
- Proven attention to detail, quality assurance, and pride in work
- Experience with both B2C and B2B eCommerce
- Extensive knowledge of e-commerce technology, analytics and best practices
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
- Hospitality digital marketing experience preferred
HQ Team Perks + Benefits
- Health & Wellness: We offer multiple medical, dental, and vision health plan options that begin the first month after your start date! There is one fully company-paid plan (no monthly premiums for you)*, and HSA and FSA options to set aside pre-tax dollars.
- *Premiums apply for spouse, dependent, or family coverage plan.
- Plan in Your Future: Eligible after just three months of employment, we offer a 401(k) with a 4% company match to help you reach your savings goals.
- Flexible Time Off: Sentral fosters a balanced work lifestyle by offering flexible paid time off, 11 paid holidays, and Enrichment Hours for volunteering or career development!
- Travel Discount: Team members (and their friends and families) receive travel discounts when they stay at a Sentral community.
- Deep Savings: All team members are Sentral receive discounted rates on pet insurance, attractions, rental cars, shows, events, and more!
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