Specialist I, Performance Marketing
Shure Incorporated is a leading global manufacturer of audio equipment known for quality and reliability. They are seeking a Performance Marketing Specialist to enhance their paid media efforts, focusing on campaign optimization and performance analysis.
Responsibilities
- Provide paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan
- Support ongoing campaign optimizations across Search, Video, Social & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results
- Execute ad creative testing and recording results against KPI’s and performance
- Provide ongoing analyses of campaign performance and ad landing pages leveraging dashboards, platform data, GA4 and heatmapping tools (Clarity)
- Support A/B testing & landing page optimization within SiteCore
- Conduct competitive analyses and benchmarking
Skills
- Bachelor's degree in Business, Marketing, Digital Marketing, Psychology, Social Sciences, or a related field
- 1-2 years of experience working on assignments that are moderately difficult requiring judgement in resolving issues and making recommendations
- Must be able to read & write in English; other language skills are desirable
- Comprehensive knowledge of digital marketing platforms and best practices, and actively stays current on emerging trends
- Curious, analytical, and resourceful; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments
- Strong ability to multi-task, manage several projects simultaneously, and meet deadlines
- Strong communication skills with internal and external parties
- Interested in and pays attention to the details
- Excellent organizational skills
- Strong computer skills and knowledge in Microsoft Excel, Word, Power-Point & Outlook and AI Tools (e.g., CoPilot)
- Ability to apply company policies and procedures to resolve routine issues
- Ability to follow standard instructions, practices, and procedures in analyzing situations or data
- Digital or paid media experience (agency or in-house) developing strategy, reporting and/or executing paid media campaigns across key digital platforms (especially Google Ad Suite, Meta, LinkedIn, Reddit, TikTok)
- Experience with web & e-commerce analytics and marketing tactics
- Experience with A/B Testing tools (e.g., SiteCore, Google Optimize, Optimizely, VWO)
- Experience with dashboard and/or data visualization tools (e.g., Looker Studio, Datorama, Tableau, Power BI)
- Technical understanding of digital marketing tracking via UTMs, marketing tags, pixels, Google Tag Manager
- Experience with CRM tools (e.g., Salesforce, HubSpot)
Benefits
- Comprehensive healthcare
- Mental health and retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering/community involvement opportunities
Company Overview