Digital Marketing Strategy Specialist
About the position Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. We are seeking a proactive and detail-oriented Digital Marketing Strategy Specialist to join our dynamic marketing team. In this role, you will take ownership of driving integrated, data-driven marketing campaigns that engage customers at every stage of their journey, from prospects to ownership. You will collaborate closely with cross-functional teams to ensure seamless execution of marketing initiatives that deliver measurable business impact and foster long-term customer relationships. This is a hybrid position working in office Monday, Tuesday, Wednesday and remotely Thursday, Friday.
Responsibilities
- Support campaign ideation by conducting communication audits, analyzing data, and providing strategic insights that inform marketing strategies, creative development and optimization decisions
- Collaborate cross-functionally with segmentation, web, email, paid media, brand, design, and analytics teams to develop and execute integrated marketing campaigns that align with business goals
- Manage marketing briefs and maintain a holistic, cross-channel campaign calendar to ensure aligned planning, execution, and timely delivery across teams
- Monitor campaign performance metrics and collaborate with analytics teams to surface key insights and actionable recommendations, supporting the development of performance recaps and continuous optimization efforts.
- Support the team in executing marketing tests, audience segmentation, and personalization strategies to enhance customer engagement
- Assist in managing digital assets and content to maintain brand consistency and messaging alignment
- Stay current with industry trends, emerging tools, and best practices to recommend innovative strategies and tactics
- Participate in regular team meetings, brainstorming sessions, and strategy workshops to contribute ideas and feedback
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field
- 2+ years of proven experience in digital marketing, preferably with exposure to cross-channel and lifecycle campaign strategies and management
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Excellent organizational and project management abilities
- Ability to work collaboratively across teams and manage multiple projects simultaneously
- Self-motivated with a strong attention to detail and a passion for continuous learning and improvement
- Basic understanding of marketing platforms (e.g., email marketing tools, CRM, Google Analytics) and familiarity with paid media channels
- Effective communication skills, both written and verbal, with experience preparing presentations for stakeholders
Benefits
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
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