Director of Marketing Operations

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. The Director of Marketing Operations is a strategic leader within the Enterprise Marketing organization, responsible for driving operational excellence across core pillars: Data & Tracking, Reporting & Analytics, Pipeline Build & Acceleration, and Vendor/Tech Stack Management. This role ensures our marketing engine is data-driven, tech-enabled, and optimized to deliver scalable revenue impact. Collaborating cross-functionally with Digital, Product Marketing, Revenue Growth & Lifecycle, Sales, and Finance, the Director of Marketing Operations will establish infrastructure, governance, and process rigor to enable world-class marketing performance and measurable pipeline growth. In this role you will have the opportunity to:

• Own and manage the full marketing operations infrastructure, ensuring seamless integration and execution across all enterprise marketing programs
• Oversee data governance, segmentation, and tracking processes to ensure clean, reliable data that fuels accurate reporting and actionable insights
• Develop and maintain marketing performance dashboards, attribution models, and analytics frameworks to drive data-driven decisions and optimize ROI
• Manage and optimize lead flow, scoring, and routing processes to improve marketing and sales alignment and drive pipeline efficiency
• Support pipeline build and acceleration by operationalizing campaign data and insights for demand generation, ABM, and lifecycle marketing programs
• Establish and track KPIs for marketing programs, ensuring consistent performance measurement aligned with business goals
• Evaluate, implement, and manage marketing technology tools to ensure they enable scale, automation, and operational efficiency
• Own and manage relationships with marketing technology vendors, ensuring tools are integrated effectively and meet business requirements
• Lead vendor selection, negotiations, renewals, and performance management to ensure the martech stack supports enterprise growth objectives
• Proactively manage vendor QBRs and performance reviews, identifying optimization opportunities and driving accountability
• Collaborate with Sales Operations to ensure lead management processes are aligned, measurable, and conversion-optimized
• Partner with demand generation, product marketing, and content teams to deliver operational support for campaign planning and execution
• Work closely with Finance and leadership to track budgets, optimize marketing spend, and align on ROI modeling
• Identify and implement process improvements that increase marketing efficiency, scalability, and go-to-market agility
• Continuously assess and optimize the entire marketing tech stack to support automation, data integrity, and future growth

Who you are: Required Experience:

• 10+ years of experience in marketing operations, or related roles, with at least 3–5 years in a leadership capacity within a B2B or enterprise environment
• Deep expertise in marketing technology ecosystems (e.g., Marketo, Salesforce, 6sense, etc.) and integration best practices
• Strong command of data governance, segmentation, lead scoring, and funnel management principles
• Proven track record in building and optimizing marketing attribution models and performance dashboards
• Demonstrated success in supporting ABM, demand generation, and lifecycle marketing strategies through operational enablement
• Strong project management skills with the ability to prioritize and drive multiple initiatives across cross-functional teams
• Advanced analytical skills and a metrics-driven mindset; comfortable diving into data and using it to inform strategic decisions
• Excellent communication and collaboration skills with experience influencing senior stakeholders across marketing, sales, finance, and operations
• Adept at designing and implementing scalable processes to improve efficiency, consistency, and marketing-sourced revenue growth

Preferred:

• Experience in high-growth SaaS or technology companies
• Familiarity with account-based marketing (ABM) frameworks and tools

Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #LI-Remote #L1-CME1 US Pay Transparency Range $140,000.00 - $175,000.00 If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Apply tot his job Apply To this Job