Digital Transformation & Growth Strategist

About Cut+Dry Cut+Dry is revolutionizing the $300B U.S. foodservice distribution industry. We’re transforming how distributors sell, operate, and run their businesses - not by offering software, but by driving true operational change and measurable business impact. Our platform gives distributors and their operator customers (restaurants, hotels, caterers, healthcare, schools, etc.) a unified solution for ordering, shopping, payments, and workflow automation. We combine deep industry expertise, powerful technology, and hands-on partnership to help distributors adopt modern digital workflows that accelerate revenue, efficiency, and customer experience. As a Digital Transformation Strategist, you are the trusted advisor guiding distributors through this transformation. You blend relationship-building, foodservice sales acumen, change management, and data-driven storytelling to help distributors adopt Cut+Dry and unlock meaningful results.

About the Role

You will own the post-sale partnership with foodservice distributors, leading them through structured transformation programs that drive adoption of digital workflows, elevate sales performance, and convert Cut+Dry’s capabilities into tangible business outcomes. You’ll collaborate closely with a Digital Transformation Manager (DTM) - your technical counterpart responsible for integrations, timelines, and deployment - while you lead strategy, alignment, communication, and business results. This role blends:

• Foodservice sales + distributor operations experience
• Executive relationship management
• Consultative problem-solving
• Project orchestration and change management
• Data-driven storytelling and accountability

What You’ll Do

• Lead Distributor Partnerships
• Build trusted relationships with distributor CEOs, VPs of Sales, Finance, IT, and sales reps.
• Position Cut+Dry as a strategic operating partner, not a vendor.
• Serve as the main point of contact from contract signature through long-term success.
• Provide guidance on sales workflows, operator engagement, and adoption best practices.
• Drive Digital Adoption & Business Impact
• Design and lead 4-week “Waves” - structured, outcome-driven transformation sprints.
• Define goals, track progress, and ensure alignment across all stakeholders.
• Train and Coach distributor sales teams on digital selling, order adoption, and operator engagement.
• Identify obstacles and coordinate internal teams to resolve them quickly.
• Tell the Story Through Data
• Translate platform usage, cases sold, order adoption, and payment performance into clear business narratives.
• Run executive readouts and strategic reviews.
• Help leadership teams understand progress, challenges, and recommended actions.
• Orchestrate Cross-Functional Stakeholders
• Lead weekly Stakeholder Board Meetings with distributor department heads.
• Keep everyone aligned on priorities, timelines, and accountability.
• Ensure transparency, momentum, and proactive communication.
• Partner with the Digital Transformation Manager
• Strategist = owns the Why + What
• DTM = owns the How + When
• Align weekly to ensure one unified plan, voice, and customer experience.
• Present a consistent, cohesive approach to each distributor.
• Collaborate Internally Across Cut+Dry
• Collaborate with the sales team to deliver strong pre-sales support, ensuring the Distributor Partner has confidence in our solution. Provide subject-matter expertise early in the process and begin building a trusted relationship with their team.
• Partner with Support on escalations and post-launch success.
• Share field insights with Product to shape the roadmap.
• Support Marketing in creating case studies and success stories.
• Contribute to repeatable playbooks and frameworks for scalable execution.

You’re a Great Fit If You…

• Bring meaningful foodservice experience - distributor, manufacturer, broker, or restaurant operations.
• Understand the sales motion deeply: DSR workflows, street accounts, margin management, rebates, and contract selling.
• Are a natural communicator who can speak confidently with CEOs and coach frontline teams.
• Turn data into actionable insights and compelling narratives.
• Thrive in fast-moving environments with evolving priorities.
• Are structured, disciplined, organized, and outcome-oriented.
• Love solving problems, driving change, and helping businesses modernize.

How You Work

• Ownership mindset - you take responsibility for results, not tasks.
• Bias for action - you move fast and drive momentum.
• Comfort with ambiguity - you bring clarity where little exists.
• Strong systems thinker - you understand how processes, incentives, and workflows connect.
• Resilient - you stay steady and effective under pressure.

What Success Looks Like

• Distributors complete successful 4-week Waves with measurable, visible impact.
• Adoption improves across digital ordering, payments, and key workflows.
• Distributor sales teams adopt digital selling behaviors.
• Leadership confidence remains high through transparent updates and consistent progress.
• Internal teams remain aligned on what matters and why.
• Distributors view you as a trusted business advisor, not a software rep.

Qualifications

• 4-7+ years in foodservice distribution, foodservice sales, hospitality, or B2B SaaS account management.
• Experience engaging senior business stakeholders (CEO, VP Sales, Finance, IT).
• Background in sales leadership, sales enablement, or distributor operations is a major plus.
• Experience in transformation, consulting, or change management strongly preferred.
• Strong analytical and presentation skills.
• Exceptional communication (written, verbal, and storytelling).
• Familiarity with CRM tools, project management workflows, or BI dashboards.
• Bonus: startup experience or founding team experience.

Why Work at Cut+Dry

• High-impact, outcomes-driven culture
• Opportunity to reshape how food distributors operate nationwide
• Base salary + variable bonus + equity package
• Paid Medical, Dental and Vision
• 401(k)
• Unlimited PTO
• Remote-first, flexible environment
• Direct line of sight between your work and revenue impact

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