Analyst, Digital Inventory Execution

About the position Be a part of the exciting world of Digital Ad Sales here at NBCU. An essential component of our digital business is the ability for Account Directors and Sales Management to understand what ad inventory is available and when. The Inventory Execution team delivers sales intelligence, keeps business running smoothly, and maximizes the use of ad inventory. The Analyst, Digital Inventory Execution, will be part of a team responsible for planning & yield management, forecasting & analyzing inventory and optimizing campaigns across a diverse set of video and display products across our premium NBC Universal Digital suite - including iconic brands such as Peacock, NBC Network, Bravo & Telemundo – as well as Versant’s best-in-class cable channels (USA, Syfy, E!, Oxygen, CNBC and MS Now). The analyst will determine inventory levels and usage patterns, as they work hand in hand with the National Sales Planning team in allocating inventory within a fast-paced environment. We are looking for a strong critical thinker, who is detail-oriented, proficient in Excel, and motivated to work in this ever-changing digital landscape.

Responsibilities

• Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools.
• Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting.
• Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team.
• Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
• Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks.
• Responsible for keeping current processes documented and accurate.
• Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing.
• QA and maintain inventory tools and systems.
• Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed.
• Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk.
• Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service.
• Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory.

Requirements

• Bachelor’s Degree or equivalent experience.
• 1-year online media experience; including internship experience.
• Ad Operations/Inventory Management background strongly desired.
• Proficiency with MS Excel (including pivot tables – role is Excel heavy).
• Strong work ethic
• Ability to learn quickly and work independently
• Extensive problem-solving skills; strong analytical approach and mindset
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Detail-oriented and organized
• Self-motivated and resourceful
• Ability to effectively communicate and interact with all levels in the organization, both written and verbally
• Attraction & quick adaptation to ever-changing digital landscape
• Knowledge of financial and operational principles specifically related to digital ad sales
• Knowledge of ad-serving systems (Google Ad Manager, Freewheel, Operative One or other OMS)
• Proficiency in MS Word, Outlook and PowerPoint.
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Nice-to-haves

• Knowledge of the digital media business, especially video advertising.
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc.
• A strong ability to perform independently and proactively while working in a team environment.
• Highly organized with strong attention to detail.
• Strong interpersonal and communication skills/team oriented.
• Strong computer skills, especially in Excel, Power Point, and Word.
• Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus.
• Strong analytical thinking paired with creative problem-solving abilities.
• Embraces change and proven ability to thrive in a dynamic, fast evolving environment.
• Passion for digital advertising; high energy and teamwork mentality a must.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

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