Product Marketing Director (Remote from California)
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Director in California. The Product Marketing Director will lead marketing initiatives for a Digital Asset Management (DAM) platform, with a focus on AI- and API-driven product offerings. This role combines strategic insight with hands-on execution to define product positioning, messaging, and go-to-market strategies. You will collaborate with cross-functional teams including product, demand generation, corporate marketing, and sales to drive awareness, adoption, and revenue growth. This position offers the opportunity to shape thought leadership, craft compelling customer stories, and influence product strategy in a fast-growing, innovative technology environment. The ideal candidate thrives at the intersection of technology, creativity, and analytics, delivering measurable impact while representing the company externally at industry events. Accountabilities:
- Lead product marketing strategy for the Digital Asset Management product line, including Workflow Automation solutions.
- Define positioning and messaging that clearly differentiates the platform to customers, prospects, and analysts.
- Develop value-based content and sales enablement materials such as presentations, web content, blogs, videos, and training resources.
- Partner with corporate marketing, demand generation, and growth teams to drive awareness, campaigns, and upsell/cross-sell initiatives.
- Advise on the product roadmap in collaboration with product management and strategy teams.
- Represent the company at thought leadership events, conferences, and media engagements.
- Analyze market trends, competitive landscape, and customer insights to refine strategy and maximize impact.
- Manage product launches, marketing campaigns, and cross-functional projects to ensure timely, compliant, and high-quality execution.
Requirements:
- 12+ years of product marketing experience, including experience in product management.
- 5+ years of experience in Digital Asset Management, AI, or related technology spaces preferred.
- Proven experience in SaaS product marketing, with a deep understanding of multiple business buyer personas, including technical buyers.
- Strong presentation, storytelling, and messaging skills; confident speaker internally and externally.
- Highly analytical, data-driven approach with the ability to balance strategic thinking and hands-on execution.
- Exceptional collaboration skills and ability to influence cross-functional teams.
- Comfort working in a fast-paced, innovative, and dynamic environment.
Benefits:
- 100% sponsored medical, dental, and vision coverage for employees and family members.
- HSA company contributions.
- Matching 401k program.
- Robust vacation and wellness policy.
- Annual professional development stipend.
- Catered lunches or food stipend.
- Opportunity to work with cutting-edge technology and top industry talent.
Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 Apply tot his job Apply To this Job