Google Ads AI Search Expert

About Us | We are a leading, results-driven law firm with a strong presence in England and Wales. We | are expanding our digital marketing capabilities from our dynamic Dubai office and are seeking an exceptional Google Ads Expert to drive high-quality, high-converting lead generation for our legal services. | The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI. | Key Responsibilities | Paid Campaign Management | Plan, create, and manage PPC campaigns on Google | Ads (Search, Display, YouTube) | Execute paid social media campaigns on Facebook, Instagram, LinkedIn | Conduct A/B testing of ad copies, creatives, and landing pages | Strategy & Planning | Develop comprehensive paid media strategies aligned with business goals | Create campaign calendars and budget allocation plans | Performance Optimisation | Monitor campaign performance daily and make real-time optimizations | Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS | Landing Page & Conversion Optimisation | Collaborate on landing page design and optimisation | Implement conversion rate optimisation (CRO) best practices | Analytics & Reporting | Track and analyse campaign performance across all platforms | Create comprehensive performance reports with insights | SEO & Organic Growth | Implement on-page and technical SEO best practices | Monitor organic search rankings and traffic | Platform Management | Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager | Set up and maintain Google Analytics, Google Tag Manager | Collaboration & Coordination | Work with creative team for ad creative development | Coordinate with sales team on lead quality and follow-up | Requirements | Education & Experience | Bachelor's degree in Marketing, Digital Marketing, or related field | 3-5 years of hands-on experience in digital marketing and PPC | Google Ads and Facebook Blueprint certifications required | Lead generation experience strongly preferred | Proven track record of managing significant ad budgets | Technical Expertise | Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube) | Advanced proficiency in Facebook Ads Manager and Instagram advertising | Strong understanding of Google Analytics and conversion tracking | Excel/Google Sheets proficiency for data analysis | Digital Marketing Skills | Deep understanding of PPC strategy and best practices | Expertise in keyword research and audience targeting | Strong analytical and data interpretation skills | A/B testing and experimentation mindset | Performance Metrics | Cost per lead (CPL) targets | Lead volume and quality | Return on ad spend (ROAS) | Click-through rates (CTR) and conversion rates | Campaign ROI and profitability | Quality score and ad relevance metrics | Organic traffic and keyword rankings (SEO) | Benefits | Competitive salary package | Performance-based bonuses tied to campaign ROI | Certification and training support | Professional development opportunities