BD and Marketing Manager – Aviation and Airlines, Automotive and Mobility, ESG and Climate Change
About the position
Responsibilities
- Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
- Attends and contributes to practice/industry group meetings and planning sessions
- Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources
- Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders
- Manages, develops, and refines the groups' business development 'infrastructure' (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.)
- Helps group leaders prepare and manage the group's BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts
- Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives
- Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
- Onboards and integrates lateral lawyer hires in the practice/industry, working closely with the relevant regional marketing team
- Serves as project manager and key contributor for RFPs, pitches, and other business development projects
- Spearheads briefing discussions to propose and/or understand the opportunity
- Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs
- Serves as advisor in preparing and rehearsing pitch teams
- Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders
- Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups
- Works with Regional BD and Marketing team members to plan client programs and Sidley-sponsored events
- Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.
- Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms
- Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
- Delegates work efficiently and effectively to other team members
- Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions
Requirements
- A minimum of eight (8) years of professional marketing, business development, or other relevant experience
- A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field
- Excellent writing, proofreading, and critical thinking skills
- Demonstrated proficiency in Microsoft Office and Outlook
Nice-to-haves
- Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization
- Experience and knowledge of the business/legal landscape in assigned practice areas/industries
- Supervisory, managerial, and/or project management experience
- Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A.
or J.D. a considerable plus)
- Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
- Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
Benefits
- Bonus eligibility
- Comprehensive benefits program Apply tot his job
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