[Remote] Sr. Performance Marketing Manager, Programmatic

Note: The job is a remote job and is open to candidates in USA. LegalZoom has been providing accessible and affordable online legal services for over 20 years. The Sr. Performance Marketing Manager; Programmatic will be responsible for planning and executing Programmatic media campaigns across multiple platforms, driving qualified traffic, leads, conversions, and revenue while collaborating cross-functionally.

Responsibilities

• Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
• This will be a combination of in-house executions and agency-led campaigns
• This will also include agency-led Direct IO initiatives
• Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
• Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
• Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
• Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
• Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)
• Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
• Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems
• Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
• Stay up to date with industry trends and best practices across all marketing channels
• Other duties as assigned
• Occasional travel may be required as needed

Skills

• 5-7+ years of experience in Programmatic Performance Marketing
• Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required
• Hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
• Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
• Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
• Understanding of multi-channel attribution
• Google Analytics experience preferred
• Experience partnering with analytics teams to unlock MTA and MMM solutions preferred
• Bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required)
• Ability to work independently and manage priorities to deliver quality work and meet deadlines
• Strong communication and collaboration skills
• Strong QA skills
• Hands-on-keys experience on other DSPs and Paid Social platforms (e.g. Meta, Reddit, TikTok, LinkedIn)
• Google Analytics experience
• Experience partnering with analytics teams to unlock MTA and MMM solutions

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250

Company Overview

• LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most. It was founded in 1999, and is headquartered in Glendale, California, USA, with a workforce of 501-1000 employees. Its website is http://www.legalzoom.com.

Company H1B Sponsorship

• LegalZoom has a track record of offering H1B sponsorships, with 5 in 2025, 19 in 2024, 26 in 2023, 27 in 2022, 14 in 2021, 22 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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