[Remote] Senior Content Marketing Manager - (AI-Driven & Cybersecurity Marketing)

Note: The job is a remote job and is open to candidates in USA. ProForce Innovations is a company focused on cybersecurity solutions, and they are seeking a Senior Content Marketing Manager to shape and execute their brand voice and content strategy. This role is critical in influencing key decision-makers in the cybersecurity landscape through innovative content and marketing initiatives.

Responsibilities

• Design and execute a comprehensive content strategy that supports business goals, brand awareness, and lead generation
• Develop compelling, technically accurate content that resonates with senior IT and cybersecurity leaders
• Drive the full content lifecycle — ideation, creation, distribution, optimization, and performance measurement
• Own and manage all website copy to ensure messaging consistency, clarity, and alignment with overall content strategy
• Create diverse content formats: blogs, case studies, eBooks, video scripts, podcasts, newsletters, infographics, and social media posts
• Ensure consistency in messaging, tone, and voice across all channels and materials
• Lead SEO and AEO (AI Engine Optimization) strategies to ensure discoverability across search engines and AI-driven platforms
• Use data and analytics to optimize performance across digital channels
• Continuously improve keyword targeting, content structure, and metadata to increase reach and authority
• Incorporate AI tools and frameworks beyond generative AI to improve efficiency, personalization, and audience targeting
• Develop forward-looking content strategies aligned with evolving digital and AI trends
• Collaborate closely with the executive team, and subject matter experts to translate cybersecurity insights into market-facing stories
• Partner with the Marketing, Sales, and Product teams to ensure alignment on messaging, brand priorities, and campaign execution
• Serve as a content strategist for video production, supporting scripting, messaging, and channel distribution
• Own and manage the integrated marketing calendar — balancing brand awareness, thought leadership, and lead generation initiatives
• Oversee production timelines, ensuring timely delivery of all content assets
• Measure campaign effectiveness and report on key metrics related to reach, engagement, and conversions
• Develop deep understanding of SecurIT360’s target audience — CTOs, IT Directors, and CISOs in mid-market enterprises
• Conduct persona research, gather insights, and use data to tailor content to audience pain points and decision-making behaviors
• Explore and test emerging channels (podcasts, industry forums, professional networks) to expand reach and engagement

Skills

• Proven cybersecurity industry marketing experience
• Strong expertise in SEO and AEO with measurable results
• Demonstrated ability to apply AI-driven marketing approaches to enhance content strategy
• Deep understanding of content marketing as a cornerstone for digital growth
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Minimum 4+ years of B2B content marketing experience, preferably in cybersecurity, IT services, or related technology sectors
• Proven experience developing and executing content that engages senior IT or technical buyers
• Strong writing portfolio demonstrating clarity, creativity, and storytelling capability
• Experience working directly with executive leadership and technical subject matter experts
• Cybersecurity: 3 years (Required)
• Content marketing: 3 years (Required)
• SEO: 3 years (Required)
• Experience in mid-market enterprise environments (not SMB)
• Exposure to multiple industries, ideally legal or healthcare
• B2B content marketing experience with emphasis on thought leadership and lead nurturing
• Understanding of other digital disciplines (email, paid social, analytics, web optimization)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Company Overview

• ProForce is a full service talent solutions and consulting firm. We employ a unique methodology to deliver High Performers. It was founded in undefined, and is headquartered in Leesburg, Virginia, USA, with a workforce of 2-10 employees. Its website is https://proforceco.com/.

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