Marketing Manager, B2B Marketing

101786 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis.

Job Description

Position Overview Responsible for leading commercial marketing efforts and drive brand awareness, engagement, and sales growth. Develops and executes strategic marketing plans tailored to specific geographic regions or territories. Collaborates closely with sales teams, channel partners, and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives for the Commercial sales channel. Support Commercial sales leaders in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement.

Responsibilities

• Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments.
• Develop and execute targeted go-to-market campaigns for commercial services, including landscaping, lawn care, and pest control solutions tailored to businesses and institutions.
• Build and refine TruGreen’s commercial value propositions, messaging frameworks, and positioning statements to differentiate our offerings in a competitive marketplace.
• Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches that align with business goals.
• Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns across email, paid media, events, content marketing, and direct outreach.
• Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support lead generation and conversion.
• Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities.

Competencies

• Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
• Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Accountability – holding self and others accountable to meet commitments.
• Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Drives Results – Consistently achieving results, even under tough circumstances.

Education and Experience Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of experience in B2B marketing, product marketing, or demand generation—ideally in a service-based or commercial/industrial environment.
• Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting.
• Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling.

Knowledge, Skills, and Abilities

• Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals.
• Excellent verbal, written, and visual communication skills.
• Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously.

Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs.
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Noise level - Low to moderate
• Adverse Conditions - Minimal

Disclaimer The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time. Ability to speak, read and write fluently in English is required. You MUST BE physically located in the United States while performing this job. TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace. Pay Ranges $79,175.00 - $131,958.00 This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks. TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com). California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references. Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. TruGreen performs pre-employment testing. To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer Apply tot his job Apply To this Job