Facebook Ads (Meta) Media Buyer

Job Title: Meta (Facebook) Ads Strategist Location: Remote (must work US time zone hours) Language Requirement: Fluent in spoken and written English Employment Type: Full-Time About Property Leads Property Leads is revolutionizing the real estate investing industry by providing high-quality, motivated seller leads to real estate professionals. Our platform is data-driven, fast-moving, and relentlessly focused on helping investors close more deals with less friction. Role Overview We are seeking a high-performing Meta Ads Strategist who thrives in an unstructured environment, is laser-focused on outcomes, and takes extreme ownership of their responsibilities. You will play a critical role in scaling our Meta and social ads strategy by formulating new campaigns, optimizing control ads, and utilizing your own creativity in the drafting of new creatives. This is not a standard media buying role—we are looking for someone who can thrive as an independent contributor and be ready to contribute right away.

Key Responsibilities

Strategy & Planning

• Develop and execute data-driven Meta Ads strategies aligned with business goals (driving high quality leads while maintaining ROAS targets)
• Identify high-converting audience segments using first-party data, lookalikes, and more.
• Build and iterate a wide array of campaigns centered around retargeting, reach, and test new bid strategies.

Campaign Execution

• Launch and manage existing Meta campaigns
• Structure ad sets for efficient scaling
• Coordinate appropriate campaign setups using new and existing pixels, events, and custom iterations.
• Use Meta Business Suite and Ads Manager proficiently for campaign builds, budget allocation, and tracking

Performance Optimization

• Monitor KPIs daily (CPL, CPC, RPL, etc.) and proactively optimize campaigns for scale and profitability
• Run creative-level and audience-level split tests to improve CPA and reduce ad fatigue
• Analyze campaign data to identify trends, opportunities, and underperforming assets
• Implement bid strategy adjustments based on real-time performance

Creative Collaboration & Testing

• Collaborate with copywriters and video editors to script, brief, and test direct-response creative optimized for scroll-stopping performance
• Interpret creative data signals to guide future iterations
• Contribute to a rigorous creative testing roadmap and identify winning creatives quickly

AI & Automation Proficiency

• Use AI tools (e.g., ChatGPT, Midjourney, Runway, Motion) to streamline creative concepting and copy production
• Huge bonus for having experience with automated rules, scripts, and bulk editing tools for campaign efficiency
• Stay ahead of Meta’s algorithmic updates and Advantage suite features (Adv+ audiences, creative, catalog, etc.)

Reporting & Communication

• Produce weekly/monthly performance reports and actionable insights using Ads Manager or Google Sheets
• Communicate findings clearly to internal stakeholders or clients
• Forecast and project campaign results based on historical data and budget plans

Bonus Skills

• Experience with instant lead form campaign
• Familiarity with other social ad platforms like TikTok, Nextdoor, and more
• Knowledge of GA4 and server-side tracking (CAPI Gateway, Conversions API)
• Prior experience with landing page testing and funnel CRO

What We’re Looking For

• Fluency in English — excellent verbal and written communication is a must.
• Autonomy — ability to operate independently without the need for micromanagement.
• Urgency — bias for action and a relentless drive to move quickly without sacrificing quality.
• Ownership — treats the role like it’s their business; accountable and proactive.
• Proven track record of success in a high-velocity media-buying environment (bonus for experience in early-stage startups or real estate tech).
• Startup DNA — adaptable, resourceful, and thrives in ambiguity.

Why Join Property Leads?

• 100% remote with a flexible working environment (within US time zones).
• High-growth company with opportunities for advancement.
• Impact-first culture with a focus on results, not red tape.
• Work with a collaborative and passionate team solving meaningful problems in the real estate industry.

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