[Remote] Head of User Acquisition

Note: The job is a remote job and is open to candidates in USA. onXmaps, Inc. is a pioneer in digital outdoor navigation with a suite of apps, and they are seeking a strategic and hands-on Head of User Acquisition to lead a team of growth marketers. This high-impact leadership role focuses on building a best-in-class acquisition program that drives sustainable growth across onX’s suite of products and supports the full customer lifecycle.

Responsibilities

• Lead paid acquisition strategy and performance, including setting UA targets that align with top- and bottom-line business goals, as well as overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels and across a diverse team
• Lead and develop a high-performing team of growth marketers focused on UA across mobile and web; provide coaching, feedback, and career development support
• Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions
• Use data to drive decisions, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel
• Partner with cross-functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top- and bottom-line business outcomes, and facilitate and refine cross-functional operating models to optimize impactful collaboration
• Craft and execute multi-year UA strategy, with a forward-looking view on the evolving privacy landscape, adoption of AI, and cross-channel lifecycle integration
• Drive strategic roadmap conversations with major advertising partners (e.g., Meta, Google, Apple, TikTok) to advocate for business needs and shape partner innovation
• Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting
• Clearly communicate performance insights and growth strategy to executive leadership through data-driven narratives
• Contribute to campaign execution when needed, bringing deep hands-on knowledge of paid social, paid search, programmatic, app install campaigns, and measurement tools
• Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and blended attribution
• Navigate the post-privacy mobile marketing world, including ATT, SKAN, and first-party data strategies

Skills

• Seven (7) or more years of experience in growth or performance marketing, with a proven track record of driving measurable results across paid digital channels.
• Three (3) or more years of experience directly managing a team of 3 or more, with demonstrated success in hiring, team building, people development, and navigating change management. This role requires strong leadership capabilities and a passion for coaching and scaling high-performing teams.
• Experience in B2C mobile app marketing, ideally in a subscription-based business model, with a strong grasp of how acquisition connects to activation, retention, and monetization.
• Experience managing user acquisition (UA) across multiple verticals or business units.
• Strong domain expertise in both mobile and web UA, including campaign execution and channel management.
• Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs.
• Strong strategic thinking combined with the ability to roll up your sleeves and execute.
• Expertise in measurement strategy and tools (e.g., SKAN, incrementality, MMM, MMPs).
• Experience building and maintaining strong cross-functional partnerships.
• Comfortable presenting complex performance trends and strategy recommendations to senior leadership.
• Highly organized, accountable, and adaptive — thrives in a dynamic and fast-paced environment.
• Passion for innovation, testing, and pushing boundaries of what performance marketing can achieve.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel a minimum of six (6) times a year for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
• Experience in the outdoor and mapping app space.
• Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

Company Overview

• Important Alert: There is an active job scam using the false domain of careers-onXmaps.com. It was founded in 2009, and is headquartered in Missoula, Montana, USA, with a workforce of 201-500 employees. Its website is https://www.onxmaps.com/.

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