Content Marketing Manager, B2B – 12 Month Contract
Job Description:
- Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
- Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content
- Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
- Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems
- Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline
- Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights
- Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva
- Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages
- Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns
- Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action
- Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
- Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement
- Creating visual-first assets in Canva to support campaigns and bring content to life
- Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement
- Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact
Requirements:
- 3–5 years of B2B content marketing experience, ideally in tech or SaaS.
- Proven track record of creating content that drives enterprise growth from awareness to conversion.
- Strong copywriting skills across formats, from concise email copy to in-depth reports.
- Experience developing thought leadership and educational, solutions-led content for B2B audiences.
- Comfortable scripting both long-form and short-form content, gathering insights from customers, partners, or subject matter experts.
- Experience creating event content that educates and inspires enterprise leaders.
- Hands-on experience with visual communication tools like Canva.
- Data-driven approach to content, using insights to inform strategy while maintaining creativity.
- Excellent project management and problem-solving skills to juggle multiple content streams while meeting competing deadlines.
- Collaborative mindset and ability to work across teams, synthesizing customer insights into compelling content.
Benefits:
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
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