Paid Ads, Email and Content Strategist – Backyard Music Co

Paid Ads, Email and Content Strategist – Backyard Music Co Backyard Music Co is producing a 13 town Nashville Takeover next summer, transforming patios, barns, wineries and outdoor spaces into intimate songwriter experiences where guests feel like they are front row at the Bluebird Café. We create environments where music sparks connection, storytelling opens people up and community pride becomes the marketing engine. Our approach is different by design. We do not use lineup announcements, hype tactics or traditional music marketing. We lead with authenticity, curiosity and emotionally intelligent strategy. We are looking for someone who understands why this works and can help us bring it to more communities while protecting what makes it special. You must be an exceptional content strategist who knows how to shape a narrative, create powerful moments and design content that drives sharing, conversation and ticket conversion. We need someone who builds momentum, not just campaigns. Someone who deeply understands how people think and behave in small towns and can transform organic engagement into measurable action. Organic content is always our foundation. Paid ads are used only to amplify what is already connecting. You must be highly skilled at creating content that makes people feel something, think differently and want to share before any advertising budget is involved. This includes strong narrative strategy, trend awareness, emotional psychology and the ability to plan content that builds anticipation without relying on typical artist promotion. You will work across Meta, Instagram and paid media, email strategy built around urgency and sequencing, Google Ads and retargeting focused on high intent capture and content planning designed with community connection and human behaviour in mind. Core responsibilities Work closely with the founder to design organic content strategies that spark conversation and lead to ticket sales. Identify high performing organic content and scale it strategically using paid campaigns. Develop and manage paid campaigns per town based on conversion data, not impressions. Plan and execute email marketing campaigns during launch windows, with a focus on early access, urgency and emotional connection. Lead content strategy including reel planning, storyline creation, direction, script writing and messaging approach. Share performance insights weekly and adapt quickly based on results. Collaborate closely with leadership on festival rollout sequencing, positioning and town engagement strategy. You are a strong fit if you Think creatively and enjoy designing marketing approaches others would never consider. Are a strong content strategist who understands how narrative shapes perception and drives decisions. Can identify powerful content before it trends and understand why it works. Understand what motivates people in smaller or tight-knit communities to act. Know how to convert organic momentum into paid performance effectively. Use storytelling, psychology and authentic tone to create urgency rather than traditional hype. Recognize that strategies that perform in big cities often need to be adapted for smaller markets. Perform well in fast-paced launch windows and remain calm, strategic and collaborative under pressure. Experience that helps you succeed Proven ability to scale campaigns beginning with a strong organic content foundation. Advanced content strategy experience including ideation, script writing and direction. Strong understanding of Meta ads, Google Ads and email marketing platforms. Experience collaborating with creatives or UGC teams and guiding content execution. Knowledge of marketing funnel flows from curiosity through narrative to conversion. Background in experiential marketing or event-driven brands is an asset. Ability to connect marketing strategy to emotion, behaviour and shared community identity. What this role is not It is not routine. It is not focused on volume posting or empty engagement metrics. It is not a standard awareness campaign. It is active execution tied to meaningful community impact and measurable conversion. First 30 days Study previous festival launches and identify the psychological triggers that led to sales. Analyze top performing reels and Facebook group posts and determine why they worked. Build a paid amplification model that begins with organic insight. Develop email campaigns for early access, mid-sale momentum and final urgency windows. Activate Google intent capture and retargeting. Rapidly test content concepts using short form reels customized to each emerging festival town. Help communicate our mission effectively in communities that are discovering us for the first time. Structure Project-based, part time to start, with rapid transition to full time if performance is proven. Apply tot his job Apply To this Job