[Remote] Associate Director — Marketing & Partnerships
Note: The job is a remote job and is open to candidates in USA. NucleusTeq is a company focused on a unified Data & AI platform, and they are seeking an Associate Director for Marketing & Partnerships. This role involves leading global marketing efforts and managing partnerships to drive revenue and product adoption while collaborating closely with sales and product teams.
Responsibilities
- Lead global Marketing and Alliances/Partnerships to drive revenue, product adoption, and brand leadership.
- Own category narrative and demand creation; build Hyperscalar and SI programs end-to-end (from onboarding to co-sell).
- Partner tightly with Sales, Product, and Customer Success to hit growth targets and improve win rates.
- Own positioning, messaging, and narrative for the NuoData platform and products.
- Drive integrated launches (product, solutions, industries) and competitive positioning.
- Plan and execute demand programs (paid/organic, ABM, events, communities, field) to deliver SQLs and ACV.
- Create high-impact assets (use-case pages, solution briefs, case studies, datasheets, demos).
- Playbooks, discovery guides, ROI/TCO tools, talk tracks, and competitive battlecards.
- Define KPIs/OKRs; instrument the funnel; forecast pipeline and campaign ROI.
- Build NuoData’s Partner Program (tiers, benefits, MDF/JMF, competency paths, deal reg, certifications).
- Establish co-sell motions with AWS, Azure, Google Cloud, and OCI; secure PDM/CSM sponsorships; list marketplace offers; integrate with ACE / Partner Center / Partner Advantage / OCI portals; target FY co-sell sourced/influenced bookings.
- Source, evaluate, and onboard SI partners (regional & global). Define joint solution plays, reference architectures, enablement tracks, and sales plays; sign collaboration agreements and build partner scorecards.
- Run co-branded campaigns, field events, demos, POVs, and lighthouse references; manage calendars, MDF proposals, and post-mortems.
- Stand up a lightweight PRM (partner portal, deal reg, enablement paths, content hub), partner SLAs, and quarterly business reviews (QBRs).
- Coordinate with Legal/Finance on reseller/referral agreements, data protection, branding/use of marks, and program Ts&Cs.
- Marketing-sourced + partner-sourced pipeline to target (agreed quarterly with CRO).
- Number of Hyperscalar co-sell accepted opportunities, marketplace-sourced deals, and SI-influenced wins.
- # onboarded partners (Hyperscalar solution maps + SI certifications), % enabled to 'sell-ready,' QBR health scores.
- YoY growth in SQLs, win rate, and ACV; reduction in CAC for partner-sourced deals.
- Share of voice in priority categories; growth of owned audiences (newsletter, community, social).
Skills
- 10+ years in B2B enterprise product marketing/GTM; 5+ years owning alliances/partnerships (hyperscalers and SIs/GSIs).
- Experience in inbound sales.
- Hands-on with cloud marketplaces & co-sell: AWS ACE, Microsoft Partner Center (MCPP/Co-sell), Google Partner Advantage, OCI partner tools.
- Proven record designing and scaling partner programs (tiers, MDF, certifications, deal reg), onboarding SIs, and closing co-sell opportunities.
- Deep grasp of enterprise Data & AI: ingestion/ELT, Trino/SQL, Airflow, governance (catalog, policies, lineage), and agentic AI.
- Executive storytelling and C-suite presence; strong analytical/operational rigor (SFDC/CRM, MAP, PRM).
- Experience managing teams across Product Marketing, Demand Gen, Digital, Comms, and Partner Marketing.
- Bachelor’s degree required; MBA or technical degree a plus.
Benefits
- Competitive base + performance bonus; equity eligible.
- Industry-leading health, dental, vision; 401(k) match, PTOs.
Company Overview
- NucleusTeq is empower & Transform customers’ business through the use of digital technologies. It was founded in 2015, and is headquartered in Phoenix, Arizona, USA, with a workforce of 201-500 employees. Its website is https://nucleusteq.com/.
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